Low-slung and sensually sculpted, the Buick Avista is generating rave reviews, and large crowds, at the 2016 North American International Auto Show.
When designers pulled the concept car together, they spent nearly as much time coming up with the right, dark blue paint color as they did on Avista’s sheet metal. And the Buick team wasn’t alone. Whether ticket-me-red, sunburst orange or elegant white, color is critical to designers hoping to make their production cars and concepts pop on the auto show floor – and in the showroom.
“When you buy a car, your friends are likely to ask, ‘What did you buy – and what color is it?’” suggests Jane Harrington, the manager of color styling for PPG Automotive Coatings.