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Women More Likely to Nickname Cars

“Baby” is most common moniker for vehicles, survey says.

by on Jan.16, 2014

A recent survey found that "Baby" is the most common name for a car in the U.S. It also found that women are more likely than men to name their vehicles.

Automakers devote substantial resources to the development of cars and trucks, including the process for naming them. As it turns out, it doesn’t matter to a significant number of Americans: they are going to rename them anyway, according to a new survey.

Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive.

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In fact, the younger the car owner, the more likely they are to give their vehicle a nickname. Forty percent of car owners 18-24 years old give their cars a name and that drops to 30% for the 25-34 year-old age group. (more…)

Amanda, Pipsqueak and the Blue Bomber: Americans Fond of Naming Their Cars

Nicknames come from car's color or appearance even famous people.

by on Oct.28, 2013

"Henrietta" is the name of this 1930 Model A in honor of the owner's father, Henry, not the Ford founder.

Maybe it’s Amanda, or Pipsqueak?  How about Jillsy, Buzz or the Blue Bomber?  It might be strange to some but Americans have a predilection for naming their cars, according to a new survey by Nationwide Insurance.

At least one in four motorists admits to have a pet name for their vehicle, and nearly a third say they were inspired by the car’s color and appearance.  But men are particularly likely to choose a name honoring a famous or historical person – or a character in a movie.

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“U.S. consumers have an emotional connection to their cars. The memories car owners experience with their automobiles are very special to them,” said Matt Jauchius, Nationwide’s chief marketing officer. “Discovering the number of people who nickname their cars is a true demonstration of this connection.” (more…)

Are You Driving Lady Gaga? Or Maybe the Jack o’ Lantern of Love?

New study finds most Brits name their cars. So do plenty of Americans.

by on Dec.23, 2011

Have you had a Tow-Mater in your garage? Or perhaps a Jack o' Lantern of Love?

My first car was named Smedley, a less than creative concoction for a beat-up old Chevy that carried a New Jersey license plate beginning with “SMD.”  Actually, the ’64 Bel Air had a lot of names we won’t use here, most created on the spot when it wouldn’t start, which was quite often.

Most of my friends have also given names to their cars.  There’s something about personalizing the relationship with something you spend so much time with.  A friend, having loaded up his new chariot with every possible mobile electronic device, settled on the somewhat disturbing “Hal,” and routinely would hit the voice-control button, asking to “Open the pod bay doors, Hal.”  Sadly, the usual response is, “Command not recognized,” though it occasionally results in the system changing the satellite radio channel.

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Americans, it seems, aren’t the only ones in the habit of naming inanimate (okay, semi-animate) machines.  A new survey by the British parking lot operator NCP found that at least half of all English motorists personalize their vehicle with a friendly moniker.