He may be worth billions, but Tesla Motors founder and CEO Elon Musk apparently likes to rough it. He’s been spending a lot of nights curled up in a sleeping bag at the company’s Fremont, California assembly plant, he revealed during a Wednesday evening teleconference.
It has nothing to do with the fact that Musk is getting divorced again. The South African-born executive is trying to stay as close as possible to the plant as it struggles to resolve embarrassing quality problems while getting set up for next year’s launch of the Model 3 battery-electric vehicle.
The well-reported quality snags have already cost the bigger Tesla Model S its coveted “Recommended Buy” endorsement from influential Consumer Reports magazine. And industry analysts warn that if the problem carries over to the Model 3, it could short-circuit initially strong demand for the more affordable electric sedan.