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China’s Largest Automaker Opens Detroit Office

Could SAIC eventually target U.S. market?

by on Jul.02, 2012

Chinese automaker SAIC opens a new outpost in the Detroit suburbs.

China’s largest automaker has opened a new outpost in the Detroit suburbs to build closer ties with one of its principal partners, General Motors  – as well as some of the other North American automakers and suppliers.

Shanghai Automotive Industries Corporation USA Inc. expects to have 100 employees in its new operations center in Birmingham, Michigan, one of Detroit’s principal suburbs.  What that means in the long-term, especially with the Chinese expected to eventually target the American market, remains an unanswered question.

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Cooperation between U.S. and Chinese automotive companies is increasingly important in the new global automotive marketplace, SAIC Motor Chairman Maoyuan Hu said in a statement Friday.

Maoyuan said the opening of the new North American Operations Center in Birmingham marks an important step in creating a stronger ties between the US and Chinese automotive industries. With the increasing importance of cooperation between the major global automotive markets, this move by SAIC to strengthen its US presence is significant, he said.


First Look: 2013 Subaru Legacy and Outback

More good news for NY Auto Show-goers.

by on Mar.30, 2012

The 2013 Subaru Outback will formally debut at the NY Auto Show next week.

We almost don’t need to bother going to next week’s NY Auto Show.  Almost.  But while virtually everything planned for the media preview has already been previewed in advance there’s still nothing like checking out the sheet metal in person.

For now, though, enjoy these images of the latest offerings to break cover.  Subaru previously revealed the new XV CrossTrek.  Now, it’s providing pics of the new 2013 Legacy and Outback models, both getting moderately extensive updates.

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But what may draw the closest attention is the fact that Subaru claims the 2013 Legacy will deliver segment-leading 32 mpg fuel economy.

Among other things, both updates will be offered with the maker’s new EyeSight system, a lower-cost way of providing such advanced safety systems as Adaptive Cruise Control, Vehicle Lane Departure Warnings and Pre-Collision Braking.


First Look: 2010 Hyundai Equus

Redefining Luxury, starting with the owner’s manual.

by on Apr.01, 2010

With the 2011 Hyundai Equus, the maker intends to take on the top luxury makers, including BMW, Mercedes and Lexus.

For a brand that was long a symbol of the most basic, cheap-and-cheerful products, Hyundai is doing a surprisingly effective job of redefining the luxury car market – a process it hopes to take a giant step further with the upcoming launch of the 2011 Hyundai Equus sedan.

Equus, making its debut at the New York International Auto Show, is a step up from the Hyundai Genesis sedan, the mid-luxury 4-door that, in January 2009, was named North American Car of the Year by a jury of 50 automotive journalists.  Designed to go head-to-head with high-line competitors like the BMW 7-Series and Mercedes-Benz S-Class, the 2011 Equus will deliver all the standard features of a premium luxury sedan, from hand-finished wood and leather to its 608-watt, 17-speaker audio system.

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As might also be expected of a Hyundai product, whatever the segment, price will also be a differentiator, Hyundai of America CEO John Krafcik hinting the final price for the 2011 Equus will come in “somewhere between $50,000 and $60,000. “  But perhaps the most intriguing selling point, he suggests, will be “innovative customer services to save our costumers time.”