Automakers devote substantial resources to the development of cars and trucks, including the process for naming them. As it turns out, it doesn’t matter to a significant number of Americans: they are going to rename them anyway, according to a new survey.
Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive.
In fact, the younger the car owner, the more likely they are to give their vehicle a nickname. Forty percent of car owners 18-24 years old give their cars a name and that drops to 30% for the 25-34 year-old age group. (more…)