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Women More Likely to Nickname Cars

“Baby” is most common moniker for vehicles, survey says.

by on Jan.16, 2014

A recent survey found that "Baby" is the most common name for a car in the U.S. It also found that women are more likely than men to name their vehicles.

Automakers devote substantial resources to the development of cars and trucks, including the process for naming them. As it turns out, it doesn’t matter to a significant number of Americans: they are going to rename them anyway, according to a new survey.

Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive.

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In fact, the younger the car owner, the more likely they are to give their vehicle a nickname. Forty percent of car owners 18-24 years old give their cars a name and that drops to 30% for the 25-34 year-old age group. (more…)

Renault Sued For Naming New Car Zoe

“First names are for humans,” argues lawyer for two young girls named Zoe Renault.

by on Nov.11, 2010

It's probably a nice name - unless your name is Zoe Renault.

It can be tough to be given the wrong name.  But what’s the problem with being named Zoe?  Nothing – at least not until a French automaker decided to use that name for one of its new models.

Now, Renault is facing a legal challenge filed on behalf of two young girls who just happened to be named Zoe Renault.

“First names are for humans,” attorney David Koubbi told the Associated Press, explaining why he has gone to court to block the automaker from launching its new electric car, the Renault Zoe.

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(The fact that Koubbi’s own daughter is name Zoe convinced him to take the case on pro bono, the AP reports.)

While a French court this week rejected Koubbi’s claim, he plans to appeal. 

“Can an industrialist swoop in steal our names so as to sell his products?” Koubbi added, explaining his case for the two girls, aged 2 and 8 – never mind the 35,000 other French women that bear that name.

(more…)