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Fashion World Exerting Influence over Auto Interiors

Lear shows off latest designs, innovations with fashion show.

by on Oct.25, 2013

Lear's TeXstyle Enhance was featured in a fashion show in Detroit showcasing what the company's designers can do with leather and other fabrics.

The world of fashion is reaching deeper into vehicles where every piece of the car of truck’s interior has to be used to raise its profile and make it more appealing to customers.

“We’re seeing manufacturers think increasingly of using the interior of the vehicle as way to differentiate their products,” said Mandy Sarotte, Lear Corp. vice president of global trim operations for seating, who is also in charge of the company’s growing team of designers.

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Sarotte added demand for more distinctive interiors and more durable seat covers is evident in all kinds of passenger cars from subcompact to more expensive luxury vehicles. Customers in every segment are looking for something distinctive, she said. (more…)

Spending More and More Time Behind the Wheel, Motorists Want Upgraded Auto Interiors

It’s all in the details, designers suggest.

by on May.29, 2013

GM made the interior of the 2014 Corvette Stingray one of its highest priorities in the development of the new C7.

If you haven’t bought a car in recent years, you may be in for a surprise to discover the way the demands for greater fuel-efficiency, connectivity and fashion are transforming vehicle interiors.

“There is a coolness factor involved,” Johann Jungwirth, president and chief executive officer of Mercedes-Benz research and Development in Silicon Valley. “The basic ability to connect digitally is important,” particularly for younger consumers not only in the U.S. but in Europe and China, which has spawned a major research effort on the part of Mercedes.

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The ultimate goal is to find apps that enhance the driver’s needs without compromising safety, Jungwirth told the Wards Auto Interiors Conference.

Mike VanNieuwkyuk, executive director of global vehicle research at J.D. Power & Associates, noted motorists now spend more time in their cars but are also being pressed to use the smart phone technology to be more productive while they are commuting. Consumers want the same access to connected technology in their vehicles they have in the home or office.