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Designing Men? Stylist Schreyer Named New Kia President

Credited with transforming the brand.

by on Jan.03, 2013

New Kia Pres. Peter Schreyer.

Given much of the credit from helping transform the brand’s traditionally cheap and dowdy image, German-born styling chief Peter Schreyer has been named one of three president at Kia Motor Corp.

It marks not only one of the rare occasions when a senior stylist has achieved such a lofty position at a major car company but also makes Schreyer the first foreigner to hold such a senior spot in the fast-growing Korean auto industry.

Come Along for the Ride!

“The promotion shows Kia’s key focus areas shifting from production and cost efficiency, which were traditionally considered more important, to design and research and development,” suggested Seoul-based analyst Shin Chung Kwan, of KB Investment & Securities. “It also symbolizes Kia’s urge to advance as a global company, showing a foreigner could make it to one of the top positions.”


Automotive design contest seeks light vehicle ideas

The Los Angeles Auto Show Design Challenge winner will be unveiled during auto show press days.

by on Aug.18, 2010

Lotus did a design study of the Toyota Venza crossover showing how it could reduce vehicle weight by 38 percent with just 3 percent more material cost.

Consumers want more fuel-efficient vehicles and one way to help is to make vehicles lighter.

With that in mind, this year’s Los Angeles Auto Show Design Challenge asks design studios to envision the 1,000 pound, 2+2 vehicle that is both comfortable and secure, while delivering satisfactory driving performance without sacrificing the emotional connection and beautiful styling consumers demand.

Design challenge!

For the first time, participating design studios from not only the U.S., but also Germany and Japan, will compete against each other to showcase their talents. Design studios from General Motors, Honda, Hyundai, Mazda, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach), Mercedes-Benz U.S., Nissan, Toyota and Volvo will explore new ideas in automotive design as they contend for this top annual design honor.