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Posts Tagged ‘car customization’

Chevrolet Hits the Redline

Chevy adds nine new special edition models.

by on Feb.09, 2017

The new Chevrolet Silverado Redline.

Chevrolet is punching pedal to the metal, adding a record nine new special edition models as it takes its new Redline series from concept to customer.

First unveiled at the 2015 SEMA Show in Las Vegas, the new Chevy Redline series is making its debut at this week’s Chicago Auto Show. Redline  is meant to give an array of car, truck and crossover models – including the Malibu, Silverado and Equinox a more sporty and customized appearance.

Auto Show News!

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said brand boss Brian Sweeney. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models.”

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Nissan Wants to Get “Hyper-Personal”

Tech like 3D printing will permit new levels of vehicle customization.

by on Nov.29, 2016

Nissan wants to go to the next level of customization with its "hyper-personalization" strategy.

Using technologies as diverse as 3D printing and connected car services, Nissan hopes to soon let buyers extensively customize their vehicles – both new ones and those they already own.

The new approach could put Japan’s second-largest carmaker at the forefront of the rapidly growing automotive aftermarket, a business that generates almost $40 billion a year in the U.S. alone, according to the Specialty Equipment Marketers Association, or SEMA.

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This new effort, which Nissan is calling “hyper-personalization” could soon allow motorists to add customized body panels and fabric designs, as well as bring new levels of high-tech infotainment services and safety gear into their vehicles, according to Kent O’Hara, the Nissan Motor Co. vice president who manages global aftermarket sales.

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Mopar Bridging the Gap Between Factory and Aftermarket

New Mopar ’14 coming to SEMA Show in November.

by on Oct.14, 2013

Mopar will reveal 20 customized models at the SEMA Show next month -- including the new limited-edition Mopar '14 model.

The “other” Chrysler Group brand will be making a big splash when the annual SEMA Show rolls into Las Vegas next month, Mopar planning to reveal 20 different customized versions of various Chrysler, Dodge, Ram, Fiat and SRT models – and perhaps a unique vehicle of its own, hints MOPAR president Pietro Gorlier.

For years operating in the shadows as little more than the supplier of replacement wipers and wheels, Mopar has begun to emerge as a distinct brand – and profit center — of its own since Chrysler was taken over by Fiat following the U.S. maker’s 2009 bankruptcy.  And observers say that’s no surprise. The automotive aftermarket has become big business, generating at least $30 billion in sales annually, according to the Special Equipment Marketers Association which sponsors the annual Las Vegas show.

Aftermarket News!

Mopar isn’t abandoning its traditional business. If anything, it has expanded its operations as the provider of replacement parts for the combined Chrysler-Fiat alliance. But it is also positioning itself as a powerhouse rival to traditional aftermarket vendors, whether producing parts of its own or sourcing them from outside vendors.

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