Detroit Bureau on Twitter

Posts Tagged ‘car buying survey’

Americans Love Car Dealers. Or They Don’t. Surveys Give Conflicting Answers

But consumers clearly want change in the buying process.

by on Mar.31, 2015

Dealers could be facing a retail revolution.

Americans love their car dealers. Or they want them to go away. Or perhaps just change a little bit. Apparently, you can find a new study to reflect your old sensibilities. But most do want to change the buying process, if nothing else, to make it quicker and easier.

One study, concludes that Americans want dealers to stick around. They’re largely doing their initial research online but still want a test drive and the chance to haggle over pricing. A second study, released earlier in the month, is less upbeat about the current retail system, suggesting that a growing number of buyers would be happy to buy online, or over the phone, and just have their vehicles delivered to home or office – maybe by drone.

Your Auto News Source!

The more upbeat study, conducted by website AutoTrader.com, found that 84% of respondents still want to purchase their vehicle in person. Intriguingly, even Millennials were adamant about coming in to kick the tires – as were women, in general

(more…)