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Women Taking to Haggling Over New Car Price

Survey shows women enjoy process more than men.

by on Aug.29, 2014

Women, according to a new survey, enjoy haggling over the price of a new car more than men.

The stereotype of a woman being unwilling to haggle with a dealership salesperson thus relying on her husband or some other man to handle the negotiations is going by the wayside.

The comfort level of women when it comes to rolling up their sleeves and getting the best deal on a new car is rising, according to a recent survey by Swapalease.com. In fact, women are more likely than men to duke it out: 33.3% of women said “it makes it a fun process” compared with just 25.1% of men.

The Last Word!

Morn Cremeens, who recently picked up a 2014 Ram Laramie Longhorn pickup with the RamBox Cargo Management System, said much of her negotiating was done before walking in the door to the dealership via email. That said, once on site, the price came down some more. (more…)

Lexus Tops JD Power Sales Satisfaction List

Consumers, generally happier with buying process.

by on Dec.02, 2011

Lexus topped the list in the latest J.D. Power Sales Satisfaction Index.

It’s often compared to a trip to the dentist – but a new study says American motorists are far more comfortable than you used to be with the car buying process.

In fact, satisfaction with the new-vehicle sales process has improved notably from 2010, according to the latest of J.D. Power and Associates 2011 U.S. Sales Satisfaction Index, or SSI, with Lexus topping the chart among luxury brands, while Mini ranked highest among mass market brands for a second consecutive year.

Delivering Customer Satisfaction!

While Lexus and some of the other high-scoring brands also lead the way in terms of quality and reliability that’s not always the case, Mini coming in well below industry average in the latest J.D. Power Initial Quality survey.

Significantly, as manufacturers have come to recognize the increasingly competitive nature of the new car market Power data show that they’ve been putting a higher emphasis on satisfying the customer as soon as they walk into the showroom door.  And surprisingly, in some cases, that means taking more time with customers rather than rushing them in and out of the showroom.

(more…)