The stereotype of a woman being unwilling to haggle with a dealership salesperson thus relying on her husband or some other man to handle the negotiations is going by the wayside.
The comfort level of women when it comes to rolling up their sleeves and getting the best deal on a new car is rising, according to a recent survey by Swapalease.com. In fact, women are more likely than men to duke it out: 33.3% of women said “it makes it a fun process” compared with just 25.1% of men.
Morn Cremeens, who recently picked up a 2014 Ram Laramie Longhorn pickup with the RamBox Cargo Management System, said much of her negotiating was done before walking in the door to the dealership via email. That said, once on site, the price came down some more. (more…)