Automakers have long known that the opinions about car dealers are shall we say, less than positive? Dealers are also keenly aware that they aren’t always held in high regard and often try to find ways to make the experience more inviting.
Those efforts have ranged from significant store upgrades to no-haggle pricing to using kiosks to limit a customer’s interaction with a potential buyer.
Thanks to Amazon and similar websites, perceptions about how to buy big-ticket items have changed and continue to do so. Dealers work in a highly competitive arena in terms of competition with each other, add in a shifting retail landscape and the problems can seem insurmountable. (more…)