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Posts Tagged ‘car buyers’

Dealer Ethics Critical to Getting Vehicle Sales

Survey shows ethics, trust still tops on buyers wishlist.

by on Aug.09, 2016

General Motors' Shop-Click-Drive online shopping serivce was so popular, it made it available to all 4,300 U.S. dealers after a week of testing.

Automakers have long known that the opinions about car dealers are shall we say, less than positive? Dealers are also keenly aware that they aren’t always held in high regard and often try to find ways to make the experience more inviting.

Those efforts have ranged from significant store upgrades to no-haggle pricing to using kiosks to limit a customer’s interaction with a potential buyer.

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Thanks to Amazon and similar websites, perceptions about how to buy big-ticket items have changed and continue to do so. Dealers work in a highly competitive arena in terms of competition with each other, add in a shifting retail landscape and the problems can seem insurmountable. (more…)

Tesla, Kia and Cadillac Top Customer Satisfaction Study

Ford and FCA fail to crack this year's lists.

by on Jun.08, 2016

The 2016 Cadillac Escalade captured the President's Award in AutoPacific's 2016 Vehicle Satisfaction Awards, meaning it earned the highest score ever.

The measure of a great car, truck or utility vehicle can be taken many ways, but few are as effective a tool as owner satisfaction: Did you like what you paid big money to buy?

AutoPacific released its annual Vehicle Satisfaction Awards and this year, it appears some Cadillac owners really, really love their Escalades.

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The 20th iteration of the list saw the luxury SUV take the top two honors that can be had in this survey: The Most Satisfying Vehicle Overall and the President’s Award, with the latter perhaps being the most impressive. (more…)

Americans Love Car Dealers. Or They Don’t. Surveys Give Conflicting Answers

But consumers clearly want change in the buying process.

by on Mar.31, 2015

Dealers could be facing a retail revolution.

Americans love their car dealers. Or they want them to go away. Or perhaps just change a little bit. Apparently, you can find a new study to reflect your old sensibilities. But most do want to change the buying process, if nothing else, to make it quicker and easier.

One study, concludes that Americans want dealers to stick around. They’re largely doing their initial research online but still want a test drive and the chance to haggle over pricing. A second study, released earlier in the month, is less upbeat about the current retail system, suggesting that a growing number of buyers would be happy to buy online, or over the phone, and just have their vehicles delivered to home or office – maybe by drone.

Your Auto News Source!

The more upbeat study, conducted by website AutoTrader.com, found that 84% of respondents still want to purchase their vehicle in person. Intriguingly, even Millennials were adamant about coming in to kick the tires – as were women, in general

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Consumers Expect Gas Prices to Rise Sharply Again

Increase of 50% over next two years likely, finds new study.

by on Feb.19, 2015

Gas prices are expected to rise in the near term after falling for several months.

Consumers may relish the sharp slump in fuel prices during the last few months, but they anticipate prices will eventually rebound – and want automakers to continue putting a premium on fuel economy, according to a new survey.

In the early weeks of the New Year, motorists in more than 40 states were paying less than $2.00 a gallon, according to industry reports. But the new study by the Consumer Federation of America (CFA) predicts prices will surge back to around $3.20 a gallon within two years. Looking five years out, meanwhile, they expect to be paying around $3.90 a gallon at the pump.

Automotive Insight!

“There’s a good reason why today’s car buyers still believe fuel efficiency is important—they understand that gas prices always go back up,” said Jack Gillis, CFA director of Public Affairs and author of The Car Book.  (more…)

Power to the People

Quality guru J.David Power inducted into Automotive Hall of Fame.

by on Jul.25, 2014

Dave Power, founder of J.D. Power and Associates, was inducted into the Automotive Hall of Fame.

He isn’t your typical car guy, fixated on fast cars and powerful engines. But while his game is all about numbers, he isn’t exactly a bean-counter, either. J. David Power III has carved out a unique and, appropriately, powerful position in the automotive industry. And that’s something car buyers around the world should be grateful for.

The 83-year-old former newsboy is the founder of J.D. Power and Associates (JDPA), the California-based arbiter of quality in the automotive industry – and, increasingly, a variety of other industries from airlines to telecomm. With its public studies and private research, JDPA has become a critical link between consumers and manufacturers and, according to many in the car business, can claim a major share of the credit for the dramatic improvement in automotive quality and reliability over the past four decades.

The Journal of Record!

“He gives people their voice in the marketplace,” said Bud Liebler, a former Chrysler marketing vice president, who was on hand to honor Dave Power during his induction into the Automotive Hall of Fame on Thursday night. (more…)

Rising Consumer Confidence Driving Surge in Car Sales

2013 set to end as best year since recession began.

by on Dec.26, 2013

Consumers are feeling more upbeat about buying a car as the economy continues to improve.

With the New Year fast approaching, there are new signs the auto industry will finish 2013 with a flourish as consumer sentiment continues to improve along with the job market.

Sales for 2013 are certain to be the best in six years, according to industry analysts who continue to debate just how much more upside potential there is for 2014 and beyond.

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“We expect December to finish strong,” said Larry Dominique, President of ALG and Executive Vice President of TrueCar.com. ”Consumers are taking advantage of low lease rates and inexpensive financing, which continues a shift from buying used to buying new.”

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Parts Shortages Could Cripple Auto Market Rebound

After recession, suppliers racing to rebuild capacity.

by on Aug.12, 2013

The 2014 GMC Sierra 1500 Denali gets a new face, upgraded interior and more power and it's one of many new vehicles buyers are flocking to showrooms to buy.

The good news is that American motorists are racing back to showrooms at a far faster pace than even industry optimists had anticipated at the beginning of the year. The bad news is that automakers are struggling to keep up with that burgeoning demand – and part of the problem is that after years of cutbacks and bankruptcies, industry suppliers can barely keep up.

That could be particularly troubling for Detroit makers who made some of the biggest cutbacks in capacity during the Great Recession only to find that they can’t keep up with consumers as they return to showrooms.

Your Automotive Source!

“It’s amazing if you look at the change,” says Mustafa Mohatarem, General Motors’ chief economist. “At the beginning of the year people were asking do you have too many truck. Now we’re being asked are you sure you are going to have enough?” (more…)

Are U.S. Car Buyers Getting the Jitters

Economic concerns may be slowing down the industry’s booming recovery.

by on May.23, 2012

Are motorists becoming more jittery about signing for a new car?

By most accounts, the U.S. auto industry has been one of the major engines of the American economic recovery, car sales helping offset slow housing demand and other economic indicators. But are those other factors now starting to give potential car buyers the jitters?

Even with fuel prices coming down, there are unsettling signs of a slowdown in showroom traffic and the ability to dealers to close sales, cautions Art Spinella, lead analyst at CNW Marketing. And so, while May sales should still be up, year-over-year, demand will likely take a tumble compared to April unless dealers can deliver some solid Memorial Day holiday traffic.

Your Auto Source!

“Some of the steam seems to be coming out of the new-car market” as of mid-month, Spinella cautions.  While dealers are still seeing showroom traffic, he adds, closing rates have fallen sharply, noting that, “People are looking but are hesitant about taking the plunge.

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Winners, Losers and American Car Buyers

by on Oct.20, 2011

Who won when GM and the UAW hammered out a new contract? Do consumers really care?

The trouble with our winners-losers society is that it often misses the point of the game.

Consider the recently concluded talks between the United Auto Workers union and Detroit’s car companies.

Critics of those agreements contend that the manufacturers got four years of labor peace for little or nothing. They are missing the point, which is this:

It's Free!

The American consumer, the third and most important party at the bargaining table, does not give a damn.

As long as that remains the case, the UAW should be happy to have any contract at all.

Here’s why:

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Will Gen Y Destroy the Auto Industry?

They’ve killed the music, newspaper and telecomm industries.

by on Feb.18, 2009

Will Gen Y save or kill the auto industry?

Will Gen Y save or kill the auto industry?

Will Gen Y kill the auto industry?

That’s the provocative question posed by a new study from AutoPacific. And before you write that off as preposterous, consider that the generation just entering the automotive market has already driven the nail in the coffin of the newspaper business, all but destroyed the recording industry, and forever changed the way the telecommunications industry functions.

In some parts of the world, we’re already seeing the impact young consumers can have on the auto industry. In Japan, for example, many potential Gen Y motorists are foreswearing the automobile, insisting they’d rather walk, ride a bike, or stick to mass transit.

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