Toyota remains the automotive brand with the highest perception among American consumers, according to an annual study by Consumer Reports magazine, with Ford and Honda coming in close behind.
In a significant development domestic automotive brands accounted for half of the Car-Brand Perception Survey’s Top 10, according to the widely followed non-profit publication – with the California-based electric vehicle start-up Tesla Motors rounding out the list in 10th. The other domestic brands included Chevrolet, ranked fourth, Cadillac, at seventh, and Dodge, at ninth.
The other brands in the Top 10 included Mercedes-Benz, ranked 5th, followed by sixth-ranked Volvo, and BMW in eighth.
In an unexpected development, BMW saw a decline in its brand awareness score, noted CR’s online deputy auto editor Jeff Bartlett, along with Buick and Hyundai.