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Toyota Takes Top Spot on Brand Perception List

Ford finishes second while quality was most important factor.

by on Feb.05, 2014

Toyota took the top spot in Consumer Reports' Car-Brand Perception Survey ahead of Ford and Honda.

The people have spoke and Toyota’s still the best. At least, that’s what “people” think anyway.

Consumer Reports released the results of its Car-Brand Perception Survey today and the Japanese maker retained the top spot in the minds of consumers with Ford, Honda, Chevrolet and Tesla rounding out the top five spots.

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These scores reflect how consumers perceive each brand in seven categories: quality, safety, performance, value, fuel economy, design/style, and technology/innovation. (more…)

Ford, Toyota Locked in “Dead Heat,” Says Consumer Reports

Ford “excels in factors that consumers say matter.”

by on Jan.05, 2011

Ford gains, Toyota declines, in latest Consumer Reports Brand Perception study.

Ford and Toyota have found themselves in a statistical “dead heat” in terms of how they’re perceived by U.S. car buyers, reports Consumer Reports magazine.

The annual Car Brand Perception Survey reveals a number of trends and surprises about how motorists relate to various automotive brands.  Not unexpectedly, Toyota has taken some serious hits as a result of more than a year of scandals relating to its various quality and safety problems.  Ford, on the other hand, continues to gain momentum with an assortment of new products that seem to be hitting the sweet spot in the American market.

“Ford excels in the factors that consumers say matter most,” the influential non-profit publication reports, “safety, quality and value.”

Ironically, the good news for Ford comes just a day after Consumer Reports reviewers decided not to give a “Buy” recommendation to the maker’s Edge and Lincoln MKX crossovers, contending that their “MyTouch” touchscreen infotainment systems are “overly complicated and distracting.” (Click Here for the full story.) That same technology has won numerous endorsements from other third-party reviewers, reflecting Ford’s generally positive growth in consumer perception.

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