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2012 Toyota Camry Walks Fine Line

Camry shows a bit of passion, but won't alienate core buyers.

by on Aug.16, 2012

The Toyota Camry has been the best-selling car in the U.S. for 13 of the last 14 years. Has Toyota done enough for it to keep its crown?

Updating the best-selling of anything is fraught with peril, whether it is a car or a hammer. There’s a reason its maker sells so many, so you don’t want to get too crazy. But the competition is looking to take away that sales crown, so standing pat isn’t an option.

Such is Toyota’s task with its best-selling Camry. While the new car offers the usual increases in efficiency and interior space, Toyota smartly decided to leave the Camry similar to the outgoing model.

While the new Camry doesn’t do much to break new ground, Toyota did make a few changes.

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Let’s take a look to see if they were successful.


Toyota Pushes Up New Camry Launch

Maker anxious to introduce its most critical 2012 product line.

by on Sep.02, 2011

The 2012 Toyota Camry will now roll into showrooms by mid-September.

Anxious to rebuild demand after six months of product shortages, Toyota says it will launch its new 2012 Camry sedan in mid-September, about two weeks ahead of its original schedule.

Camry is just one of 10 product launches Toyota is scheduling over the next year, with a mix of crossovers, sedans and even its first plug-in hybrid on the calendar, but no single model is more important than Camry which has been the nation’s best-selling passenger car for the last nine years running – and 13 of the last 14 years.

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The decision to move up the on-sale date of the new midsize sedan — originally planned for October 3rd — was announced during a conference call with reporters discussing the maker’s weak August sales numbers.  Toyota posted a 13% decline for the month.  That was better than the 24% dip posted by its Japanese rival, Honda, but a sharp contrast with the double-digit increases in demand reported by Detroit’s Big Three – as well as the third member of the Japanese Big Three, Nissan.