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Toyota Leaves Nothing to Chance with New Camry Launch

Toyota's top-selling midsize sedan still drives company's global efforts.

by on Jun.19, 2017

Toyota designers were looking to add to excitement to the new Camry for 2018 as the maker remains committed to the "car" segment.

Toyota Motor Co. isn’t leaving anything to chance as it prepares for the launch of the new 2018 Toyota Camry, which will be the star of the largest advertising campaign the company has ever mounted.

“We’re almost doubling the size of the outgoing model’s marketing effort,” said Jack Hollis, who was promoted to group vice president and general manager of the Toyota Division is early March.

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His ascension to the top spot came as Toyota was preparing for the launch of the eighth generation Camry, which is played a dominant role in the mid-sized passenger car segment for three decades. (more…)