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Suzuki in the U.S. to Stay, Maker Insists

Maker vows to press on despite weakening volume.

by on Feb.11, 2010

So far, the launch of the 2010 Suzuki Kizashi hasn't done much for the brand's sales.

Contrary to speculation floating around the industry, Suzuki has no plans to stop selling cars and sport utility vehicle in the United States, senior officials are vowing.

During a press conference at the Chicago Auto Show, Suzuki Vice President Gene Brown emphasized that, “We’re here to stay.”  Questions about its long-term commitment to the market have been raised a number of times, in recent years, and surfaced, again, after General Motors bought out Suzuki’s stake in the CAMMI joint venture Suzuki helped set up, in Ingersoll, Ontario.

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With demand for its own products going, while Suzuki struggles to gain traction here, GM was eager to take over the plant to build its newest crossover vehicles. But Suzuki is looking for ways to kick-start its own sales in the U.S., one of the few global markets where it doesn’t have a strong presence.