Ford and General Motors want and need to grow sales in California: territory long dominated by their Japanese rivals. Recent sales of each maker’s more popular models suggest they may have found the secret to success in the Golden State.
Erich Merkle, Ford’s North American sales analyst, noted that sales of the Mustang nationally more than doubled last month to 8,694 vehicles: a 124% increase that marks Mustang’s best January sales since 2007.
While the national results were impressive, Mustang sales grew by 131% in California and by 146% in the Southern California region around Los Angeles where many trends in automotive fashion begin and take root. More often than not, the seeds planted don’t involve domestic automakers. (more…)