Detroit Bureau on Twitter

Posts Tagged ‘california autos’

California Dreaming: Big 3 Struggle to Win Back West Coast Buyers

To succeed, domestics must win back jaded import owners.

by on Jul.21, 2009

California Dreamin'? Potential buyers check out the 2010 Chevrolet Camaro, parked here by a San Diego beach.

California Dreamin'? Passersby check out a 2010 Chevrolet Camaro, parked by a San Diego beach.

“Why would I even consider buying a car from Detroit,” says Leslie Hamilton, a successful author living in Seattle, “when I’ve been completely happy with my Toyota – and the one I had before and the one before that?”

It’s the same sort of question millions of other motorists keep asking themselves, nowhere more frequently than along the import-friendly East and West Coasts.  Unless and until Detroit’s Big Three automakers can come up with the right answer, their ability to stage a significant comeback will be limited, industry analysts warn.

Coast-to-Coast...and Free!

Coast-to-Coast...and Free!

“How to get through to people in those markets is our number one challenge,” says Bob Lutz, the 77-year-old General Motors vice chairman who recently decided to postpone retirement but shift his duties from product development to marketing.  “If I had the answer, I’d probably have done it yesterday.