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Porsche Plans Big Expansion for New Cajun Crossover

Will invest $685 million in Leipzig plant.

by on Oct.19, 2011

Porsche will invest $685 million to prep for the launch of the new Cajun sport-crossover.

With its Cayenne sport-utility vehicle now the brand’s best-selling model, Porsche is planning a hefty investment to ensure a second, smaller crossover — dubbed Cajun — gets off to a good start.

That will include a 500-million Euro investment to expand the German maker’s showcase plant in Leipzig, Germany where production of the Cajun is set to begin in late 2013 The Leipzig plant, which opened in 2002 and is something of a tourist attraction in old east Germany, is already used for building the Porsche Cayenne, the maker’s first sport-utility vehicle, as well as the four-seat Panamera sports car.

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The Cajun will target a lower, more mainstream segment than Porsche’s current SUV, potentially opening up markets where the Cayenne is simply too big – as well as expensive – such as Europe. But with even U.S. buyers downsizing as fuel prices rise, the maker also sees opportunities in the States.

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