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Posts Tagged ‘Cadillac’s Johan de Nysschen’

Cadillac Puts Wahl Up as New Marketing Chief

New CMO building on predecessor's efforts.

by on Mar.07, 2018

Cadillac named Deborah Wahl, former marketing chief at McDonalds, to be CMO. She's held several posts within the auto industry.

Cadillac needs all the help it can get from a lot of different places, and it’s getting it.

General Motors’ luxury brand announced it is bringing on Deborah Wahl, an executive with experience inside and outside the automotive industry, to serve as Global Chief Marketing Officer at a critical time in the brand’s transformation.

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Wahl’s appointment is effective March 26 and comes on the heels of Cadillac’s effort to create a splash during the annual Academy Award telecast. The show drew a disappointingly small audience. (more…)

Caddy Chief “Highly Optimistic,” Despite Struggles in U.S.

De Nysschen counting on new crossovers to help reshape the brand.

by on Jan.17, 2018

Cadillac President Johan de Nysschen has had to reshape his product plans to favor SUVs.

Cadillac chief Johan de Nysschen is proving himself to be a “glass full” kind of guy. Despite ongoing struggles in the U.S., he is optimistic General Motors’ luxury brand’s revival is “proceeding according to plan.”

Of course, it helps to know that Caddy is rapidly gaining ground in China, the world’s largest market – which also happens to be generating more sales than the U.S. these days. There’s also the fact that the new XT4, a critically needed new SUV will be in dealer showrooms late this year, with another new product set to roll out every six months through at least the end of 2020.

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“At the conclusion of this first phase of the plan, Cadillac will be armed for the first time with a family of premium crossover vehicles, positioning us well to exploit market preferences,” de Nysschen said during a presentation to the Automotive News World Congress.


Caddy Chief Lays Out Product, Profit Plans

De Nysschen also cautions patience.

by on Aug.12, 2015

Cadillac President Johan de Nysschen said the luxury division needs to expand its portfolio, but that will take time and require patience.

Call it Cadillac’s “3P” strategy. The maker plans to roll out an assortment of new products – with an emphasis on utility vehicles – to drive its profits. But brand boss Johan de Nysschen also stressed during an industry conference that analysts and investors will need to show a little patience.

The South African-born executive has been shaking things up since jumping ship from Infiniti last year. His most immediate move was to relocate Caddy headquarters from Detroit to New York City, ostensibly to get closer to its target buyers. In April, the Big Apple also served as the backdrop for the debut of Cadillac’s new CT6 flagship sedan.

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Speaking at the J.P. Morgan Auto Conference in Manhattan, de Nysschen acknowledged that Caddy suffers from “a very narrow product portfolio,” one requiring it to launch a “massive product offensive.” The CT6 is just the beginning. (more…)