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Posts Tagged ‘Cadillac’

Cadillac May Move Sales, Marketing Ops Out of Detroit

by on Aug.22, 2014

Johan de Nysschen, Cadillac's new boss, will be making some tought product and personnel decisions in the months ahead.

As part of an ambitious campaign to grow the brand and expand its line-up, Cadillac is giving serious thought to moving some of its key team members out of Detroit, with a new base in New York one of the possibilities, several well-placed sources have confirmed for TheDetroitBureau.com.

Such a move would be designed to give what one source called “breathing room” between the luxury brand’s sales, marketing and research staff and the rest of GM. But the move has “not been finalized,” another insider cautioned, a spokesman saying there are currently “no changes” to announce.

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Cadillac would be the latest location brand to relocate in a bid to enhance its autonomy from its parent. The most recent was Infiniti, the luxury arm of Nissan Motor Co., which several years ago moved its headquarters to Hong Kong as part of an effort to transform itself from a niche, second-tier luxury brand largely focused on the U.S. market to a truly global player.

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Cadillac Working on Possible CLA, A3 Fighter

Detroit maker reportedly working on rear-drive subcompact.

by on Aug.18, 2014

The ATS may not be Cadillac's smallest offering in the near future. The company is contemplating a Audi A3/Mercedes-Benz CLA fighter.

It’s turning into a busy season for Cadillac, what with a string of new product launches ahead, and a new global boss set to report to work this week – and former Infiniti chief Johan de Nysschen will be facing some tough decisions when he settles in at his new office at Detroit’s Renaissance Center.

One of the most critical could be whether or not to proceed with a new small sedan Cadillac has apparently begun pulling together, a vehicle that could target one of the world’s fastest-growing luxury niches. With Caddy now looking beyond American shores for its future growth, taking on the likes of the Mercedes-Benz CLA and Audi A3 could be critical.

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The new entry, if approved, would differ from some of the competition – such as the front-drive CLA – by sticking with rear-wheel-drive, though an all-wheel package apparently also would be in the works, according to an interview Cadillac marketing chief Uwe Ellinghaus had with Car & Driver magazine. Critically, it would slot under the smallest model in the current Caddy line-up: the ATS. (more…)

First Drive: 2015 Cadillac ATS Coupe

Long, low and wide.

by on Aug.11, 2014

Fans of high performance Cadillacs who were worried when the maker announced the end of the CTS V Coupe will be happy to know that ATS Coupe is a worthy replacement.

It’s rare that I absolutely gush over an automobile. After all, as an automotive journalist I drive about 80 new vehicles every year. And yes, we’re talking Porsches, BMWs and Benzes, Bentleys and Bugattis. So when the press folks at Cadillac offered up the all-new 2015 ATS Coupe, my interest was piqued because I like the direction Caddy is moving in, but I was not ready for the superb effort that is the ATS Coupe.

The ATS is the baby of the Caddy lineup, with Big Daddy Escalade at the top of the heap, and XTS, ELR, SRX and CTS in the middle. The ATS can be considered in many ways a baby CTS, which in itself is a compliment. So imagine my angst when Cadillac announced that the scorching hot CTS Coupe, with its performance “V” variants would be eliminated from the lineup, replaced initially by the smaller ATS Coupe, with performance models to follow at some point in the future.

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I immediately thought “Caddy is punking out. They want a cheaper coupe, and will somehow sacrifice performance.” I thought back to other performance/luxury oriented cars that Cadillac and parent company General Motors produced, got them just right, and pulled the plug. The GTO, XLR, Allante, Grand National and Firebird came to mind. But alas, this is no trickery by Caddy or the big General. I recently drove the all new Chevy Corvette, which I dubbed “the best American car I’ve ever driven.” That still holds true, but the ATS Coupe is certainly a strong number two. (more…)

Sales in a Slump, Cadillac Loses Another Key Executive

Global chief Ferguson returns to Washington as top lobbyist.

by on Jul.11, 2014

Cadillac's global chief Bob Ferguson with the 2015 Escalade during its NYC debut.

General Motors is looking for an executive to head up the Cadillac division, following the announcement that the luxury brand’s current leader Robert Ferguson has been named Senior Vice President, Global Public Policy.

It’s the latest in a string of top management departures for Cadillac, and comes at a critical time for the brand which is struggling to regain momentum as it rolls out key new products in a bid to reverse a sharp and unexpected sales dip.

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A veteran Washington hand who spent 10 years in the nation’s capital as AT&T’s top lobbyist, Ferguson had spent only two years as Cadillac’s global chief. But his departure isn’t entirely unexpected, as he has been splitting his time between the luxury brand and a key role as part of the management team responding to the recall crisis that has engulfed GM since February.

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Cadillac Muscles Up With Limited-Edition CTS-V Coupe

The “last chapter,” as all-new V-Series debuts next year.

by on May.12, 2014

The 2015 Cadillac CTS-V Coupe gives aficionados something drive until the maker introduces a V-Series line-up next year.

Cadillac is saying “out with the old” in a way that performance drivers might appreciate. The luxury maker is launching a limited-edition version of the CTS-V Coupe for 2015 that it calls the “last chapter” for the current two-door, and a placeholder for the all-new V-Series line-up it is promising to introduce next year.

The CTS Coupe itself is a holdover, a two-door version of the previous-generation luxury sedan that Cadillac recently updated. The maker has been providing mixed signals about whether it actually will have a new version of the CTS Coupe in the future. For now, it is focusing the spotlight on the smaller 2015 ATS Coupe it introduced at this year’s Detroit Auto Show.

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But the CTS Coupe has plenty of fans who appreciate its aggressively angular design, arguably the most aggressive to emerge from the Cadillac styling studios since the maker adopted its distinctive Art & Science design language a decade ago. (more…)

Cadillac Pushes Big Price Hike for All-New Escalade

2015 ‘Slade will start at nearly $73,000.

by on Jan.23, 2014

The 2015 Cadillac Escalade will start with a price just under $73,000, which is $8,000 more than the previous base model.

With an all-new model on the way, Cadillac plans to take a big price hike when it launches the 2015 Escalade later this year.

The next-generation full-size luxury SUV will start at $72,690, including a $995 destination charge, or nearly $8,000 more than the old model. That could change the competitive game in a landscape now full of luxury utes.

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The 2015 Cadillac Escalade, which made its formal debut at a splashy media event in New York last October, is based on a new platform and offers an array of new comfort, safety and performance features – for which manufacturers traditionally attempt to cover costs by boosting prices. But the maker insists the increase isn’t as significant as it seems, as Cadillac is actually eliminating its “base,” $64,740 ‘Slade model for 2015. (more…)

CTS Captures Motor Trend’s Car of the Year Award

Caddy one of five GM vehicles in the running for NACTOY.

by on Nov.07, 2013

Motor Trend announced today that the 2014 Cadillac CTS sedan is its Car of the Year for 2014. It's the second time the CTS has won the award.

For the second time since its introduction, the Cadillac CTS is Motor Trend’s Car of the Year. It captured the honor in 2008 as well.

Not only did it win for a second time in less than a decade, but also it beat out two other finalists – the much-hyped Chevrolet Corvette Stingray and Mazda3 – as well as the new Mercedes-Benz E-Class and BMW 5 Series, which did not make the finals, to do so.

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“It had to beat [Mercedes and BMW] on style, on performance, on comfort, and on quality. It has,” the magazine said. (more…)

Cadillac Considers More Battery-Car Options

Maker also developing business plan for Elmiraj concept.

by on Oct.31, 2013

Cadillac is looking at adding other battery-based vehicles that would follow the ELR plug-in, shown here.

Even though its new plug-in hybrid, the Cadillac ELR, is still nearly two months from launch, the Detroit luxury maker is giving serious thought to adding more battery-based vehicles to its line-up, TheDetroitBureau.com has learned.

Other models could include an even larger and more upscale offering than the compact ELR, confided Caddy’s global sales chief Bob Ferguson, who said the technology could generate significant interest among buyers – both at home and abroad – who don’t have General Motors’ flagship brand on their radar screens.

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In a wide-ranging discussion, Ferguson also told TheDetroitBureau.com that there is growing support inside GM for transforming the well-reviewed Elmiraj concept vehicle into a production vehicle – and as quickly as possible, though formal corporate approval is not yet a certainty.

“I’m so optimistic about how well (the Cadillac ELR plug-in) will do, especially on the West Coast and in the Northeast,” said Ferguson during a one-on-one discussion with TheDetroitBureau.com. “It will bring us a lot of new customers, I’m sure.”

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GM, Audi, Volvo Make Gains, Ford Stumbles in Consumer Reports Reliability Study

Lexus, Acura, Toyota Still Lead – but Toyota Camry loses “Recommended” rating.

by on Oct.28, 2013

Ford's C-Max Energi was the lowest-rated vehicle in the new CR reliability survey.

While Japanese makers continue to dominate the influential Consumer Reports annual vehicle reliability survey, General Motors, Audi and Volvo made significant gains, each cracking into the Top 10 this year.

While Detroit makers, on the whole, have been gaining ground, Ford Motor Co. dipped well below average. The second-largest of the domestic auto manufacturers has been hammered by complaints about its digital infotainment systems – an issue that has been causing grief for many of its competitors, as well, according to the CR survey of 1.1 million vehicle owners.

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The annual survey contained a number of surprises, including some unexpected problems plaguing traditionally Japanese manufacturers. Meanwhile, Consumer Reports announced that some of the most popular Asian products, including Toyota’s Camry, RAV4 and Prius V models, have lost their coveted “Recommended Buy” rating because of their poor performance in new crash tests.

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Is Cadillac’s Elmiraj for Real This Time?

Coupe concept offers a hint of a future Caddy flagship.

by on Aug.16, 2013

Cadillac rolls out the Elmiraj Coupe Concept.

Ever since it rolled out the stunning Sixteen show car a decade ago, Cadillac has repeatedly offered hints of what an all-new flagship might look like with a procession of sedan and convertible concepts that most recently included the Ciel two years ago.

So what to make of the new Cadillac Elmiraj, another stunning exercise – this time in coupe form – that General Motors’ luxury division drove up to Tehama, the hilltop retreat of actor Clint Eastwood, last night? Is it the long-awaited flagship or just another el mirage?

What a Concept!

The long, lean coupe – which bore some of the long-nosed DNA of the old Cadillac Sixteen – certainly got people talking, precisely what a luxury brand’s premier model is supposed to do.  And, as the maker’s advanced chief Clay Dean later told TheDetroitBureau.com, “There’s nothing here we couldn’t do today.” But the question is one of “would,” not “could,” and the reality is that Cadillac still has not decided what its long-awaited flagship will be.  In fact, it still could be several different models.

The important thing, global design director Ed Welburn confided in us, “We have to move fast. The competition isn’t standing still.”

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