Cadillac | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘Cadillac’

Expansive Cadillac Product Plan Getting Squeezed

Product portfolio delayed, some models could be cut.

by on Aug.25, 2016

Cadillac smooths out the edges of its Art & Design design language with the Escala concept.

(This story has been updated to include additional insight into Cadillac plans, including the brand halo product frequently referred to as the CT8.)

Cadillac offered a hint of its future design direction last week, in the form of the Escala concept car unveiled at the Pebble Beach Concours d’Elegance. But plans to launch a large luxury sedan that might share that design theme have been delayed and could even be cut, TheDetroitBureau.com has learned.

With General Motors’ flagship luxury brand struggling to boost U.S. sales, despite the addition of several new models, Caddy is facing the prospect that the aggressive product growth strategy outlined by brand boss Johan de Nysschen will be sharply paired back, according to various company sources and industry observers. Among the projects being delayed are the full-size sedan, which was expected to be called either the CT8 or CT9, but also the twin-turbo V-8 that would be used to power it.

What a Concept!

While the South African-born de Nysschen declined to discuss specific changes to the Cadillac product program, he did indicate there could be some slowdowns during a conversation following the reveal of the Escala show car. The twin-turbo V-8, for example, might not make it into production until “the next-generation CT6.” Since biggest sedan in Caddy’s current fleet just came to market, that might mean the high-performance engine wouldn’t be available until around the 2023 or 2024 model-year.

(more…)

Cadillac Shifts Focus to China and Beyond

Overseas expansion key to long-term strategy,

by on Mar.08, 2016

Cadillac President Johan de Nysschen plans to add 11 new or updated models by 2020.

While it might still bill itself “the standard of the world,” Cadillac has long been a largely American-focused luxury brand. But as it begins the most aggressive roll-out of new products in its 113-year history, the focus is increasingly shifting overseas.

Though an assault on the European market is on hold, according to Cadillac brand boss Johan de Nysschen, the marque’s future – and, thus, its product strategy – will be increasingly centered on China which is expected to soon become the world’s largest luxury car market.

Subscribe Now!

“China has to be prioritized,” the South African-born executive stressed during a media drive of the new XT5 crossover-utility vehicle. Developing vehicles that appeal to that country’s increasingly affluent buyers must be “our primary mission.”

(more…)

Cadillac Planning to Replace ATS, CTS, XTS Models

All future products to go RWD, with AWD capability.

by on Apr.08, 2015

The Cadillac CT6 debuted in New York and will lead a revamp if the brand's product portfolio.

With Cadillac planning to introduce eight all-new models by 2020 – five of them targeting all new product segments – several existing vehicles will be heading off to the scrap heap, according to the luxury maker’s global boss.

The realignment of the Caddy product portfolio means there will be “no direct successor” to the current ATS, CTS or XTS models, Cadillac President Johan de Nysschen told TheDetroitBureau.com.

Stay on Top of the News!

But, the South African-born executive explained, “There will be new models that better meet the requirements of the market and allow Cadillac to better cover the various market segments than is the case today.” (more…)

Cadillac Previews New Engine Family for CT6 Flagship Sedan.

Twin-turbo V-6 to turn out 400 hp.

by on Mar.23, 2015

Cadillac's new twin-turbo V-6 was designed to deliver plenty of power while maximizing mileage.

When Cadillac’s first car rolled out in 1902 it was powered by a single-cylinder motor making a whopping 10 horsepower. You can expect five more cylinders and a lot more muscle under the hood when the new Caddy CT6 debuts at the New York Auto Show next week.

Among the various powertrains the new flagship sedan will be offered with, Cadillac plans to offer a pair of new V-6s, including a 3.0-liter twin-turbo package that will balance performance and fuel-economy thanks to technologies such as displacement-on-demand and engine Stop/Start.

Product News!

“With nearly zero turbo lag and a commensurately low-inertia rotating assembly, this engine climbs the rpm ladder and produces power on demand,” said Chief Engineer Rich Bartlett. “Its performance is more than just the maximum output – it’s how it is delivered and the new 3.0L Twin Turbo delivers it with smoothness and precision.”

(more…)

Cadillac Set to Debut World’s First Streaming Video Rearview Mirror

Like “driving a convertible with the top down.”

by on Dec.18, 2014

Cadillac will introduce a new streaming video alternative to the traditional rearview mirror late next year on the planned CT6 premium luxury sedan.

Cadillac will introduce a new streaming video alternative to the traditional rearview mirror late next year, a move the luxury maker says will result in significantly improved visibility on the planned CT6 premium luxury sedan.

The move lifts a page out of what was once science fiction technology. The new technology could signal the demise of conventional mirrors, in general, with automakers hoping to replace outside mirrors with video cameras, as well.

Your Global News Source!

Cadillac clams the new streaming video mirror will improve a driver’s field of vision by as much as 300%, CT6 Chief Engineer Travis Hester suggesting, “The closest comparison to this kind of rear vision would be driving a convertible with the top down.” (more…)

Cadillac Confirms New ATS-V Debut in LA

First V-Series model to go V-6.

by on Oct.31, 2014

Cadillac will up the performance quotient of the ATS sedan and coupe models with a new V-Series.

True, it might be lifting another maker’s tagline, but Cadillac will be going “vroom, vroom,” when it rolls into the Los Angeles Auto Show a couple weeks from now.

General Motors’ once-dominant luxury brand is planning a massive expansion of its product line-up over the next few years, and it will start bottom to top with the roll-out of the all-new ATS-V, the maker has confirmed. It’s the first high-performance version of the compact sedan and coupe models, and the first V-Series addition in some years.

Power Up!

The debut will be equally significant if, as expected, the top-secret powertrain that will be used in the new ATS-V proves to be a twin-turbo V-6. That would mark the first time Caddy’s V-Series line shifts away from the classic V-8s that it has traditionally relied on.

(more…)

Infiniti Names Kruger New Global Boss

Will he maintain the luxury brand's new strategy?

by on Sep.10, 2014

Roland Kruger, shown during his BMW days.

Infiniti has a new global boss, a German executive with “an accomplished track record” in the luxury car market. Roland Kruger will replace the recently departed Johan de Nysschen, who took a job as the head of General Motors’ struggling Cadillac.

The transition at Infiniti headquarters in Hong Kong comes at a crucial time for the brand, the luxury arm of Nissan preparing to launch a wave of new products designed to boost it from an afterthought to a major player in the global luxury car market.

A Prime Subscription!

A major question is whether Kruger will continue the strategies outlined by de Nysschen, who had been pushing for a new flagship model, as well as a line of performance products that were expected to be dubbed Eau Rouge.

(more…)

Worst of Recalls Now Past, Says CEO Barra

Maker putting new emphasis on “rebuilding” Cadillac, says chief exec.

by on Sep.08, 2014

Mary Barra delivers the keynote at ITS.

After an embarrassingly slow start, General Motors is rapidly moving ahead with repairs on its recalled vehicle, said CEO Mary Barra, especially 2.6 million equipped with faulty ignition switches that have been blamed for at least 13 deaths.

The maker hopes to get past its recall woes and focus on making its brands more competitive, Barra said during a series of appearances, including an interview on CNBC. In particular, GM plans to invest heavily in its flagship brand Cadillac, though the GM chief executive cautioned “We have a lot of work to do” there.

Subscribe for Free!

GM has been hammered in connection with this year’s safety problems – which have resulted in the recall of over 30 million vehicles worldwide and so far $1.6 billion in charges against earnings. It is facing a series of lawsuits, a number of investigations, and the threat of criminal charges as a result of a probe by the U.S. Justice Department looking into the decade-long delay in ordering a recall for the defective ignition switches..

(more…)

Cadillac May Move Sales, Marketing Ops Out of Detroit

by on Aug.22, 2014

Johan de Nysschen, Cadillac's new boss, will be making some tought product and personnel decisions in the months ahead.

As part of an ambitious campaign to grow the brand and expand its line-up, Cadillac is giving serious thought to moving some of its key team members out of Detroit, with a new base in New York one of the possibilities, several well-placed sources have confirmed for TheDetroitBureau.com.

Such a move would be designed to give what one source called “breathing room” between the luxury brand’s sales, marketing and research staff and the rest of GM. But the move has “not been finalized,” another insider cautioned, a spokesman saying there are currently “no changes” to announce.

Go With the Heavyweight News Source!

Cadillac would be the latest location brand to relocate in a bid to enhance its autonomy from its parent. The most recent was Infiniti, the luxury arm of Nissan Motor Co., which several years ago moved its headquarters to Hong Kong as part of an effort to transform itself from a niche, second-tier luxury brand largely focused on the U.S. market to a truly global player.

(more…)

Cadillac Working on Possible CLA, A3 Fighter

Detroit maker reportedly working on rear-drive subcompact.

by on Aug.18, 2014

The ATS may not be Cadillac's smallest offering in the near future. The company is contemplating a Audi A3/Mercedes-Benz CLA fighter.

It’s turning into a busy season for Cadillac, what with a string of new product launches ahead, and a new global boss set to report to work this week – and former Infiniti chief Johan de Nysschen will be facing some tough decisions when he settles in at his new office at Detroit’s Renaissance Center.

One of the most critical could be whether or not to proceed with a new small sedan Cadillac has apparently begun pulling together, a vehicle that could target one of the world’s fastest-growing luxury niches. With Caddy now looking beyond American shores for its future growth, taking on the likes of the Mercedes-Benz CLA and Audi A3 could be critical.

Go With the Heavyweight News Source!

The new entry, if approved, would differ from some of the competition – such as the front-drive CLA – by sticking with rear-wheel-drive, though an all-wheel package apparently also would be in the works, according to an interview Cadillac marketing chief Uwe Ellinghaus had with Car & Driver magazine. Critically, it would slot under the smallest model in the current Caddy line-up: the ATS. (more…)