Cadillac rolls out the Elmiraj Coupe Concept.
Ever since it rolled out the stunning Sixteen show car a decade ago, Cadillac has repeatedly offered hints of what an all-new flagship might look like with a procession of sedan and convertible concepts that most recently included the Ciel two years ago.
So what to make of the new Cadillac Elmiraj, another stunning exercise – this time in coupe form – that General Motors’ luxury division drove up to Tehama, the hilltop retreat of actor Clint Eastwood, last night? Is it the long-awaited flagship or just another el mirage?
What a Concept!
The long, lean coupe – which bore some of the long-nosed DNA of the old Cadillac Sixteen – certainly got people talking, precisely what a luxury brand’s premier model is supposed to do. And, as the maker’s advanced chief Clay Dean later told TheDetroitBureau.com, “There’s nothing here we couldn’t do today.” But the question is one of “would,” not “could,” and the reality is that Cadillac still has not decided what its long-awaited flagship will be. In fact, it still could be several different models.
The important thing, global design director Ed Welburn confided in us, “We have to move fast. The competition isn’t standing still.”