Posts Tagged ‘Cadillac’

2014 XTS Gets 410 Horsepower V6

Cadillac CTS also getting beefy twin turbo in 2014.

by on May.15, 2013

The 2014 XTS gets an optional twin turbo V6 that puts out 410 horsepower.

Cadillac is not content to leave well enough alone when it comes to its lineup. Now the XTS is benefitting from a new twin turbocharged V6 that is also available in the CTS. GM’s luxury division confirmed the engine will be available in the 2014 XTS and put out 410 horsepower.

The new engine was introduced at the New York Auto Show in March. At that time, Cadillac executives noted the 420 hp powerplant would be an option for the CTS. To achieve 410 hp in the XTS, the engine block is cast in a new way, stronger connecting rods, domed piston, a higher-than-usual 10.2-to-1 compression ratio and other features.

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Nineteen-inch wheels and Brembo front brakes are also standard. All-wheel drive is available. Pricing was not released, but the 2013 version starts at just under $45,000.

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U.S. Auto Sales Continue Rise

Detroit Three help push April sales results.

by on May.01, 2013

Ford's April sales were up 18% with Escape sales rising 52% this month compared with last April.

The Detroit Three automakers posted sales increases for the month of April with a mix of full-size pickup trucks and new products, such as the Lincoln MKZ and Jeep Grand Cherokee, helping to lead the way. The remaining automakers report sales this afternoon.

For the month, automakers, analysts and other industry observers are reporting April sales will come in between 1.31 million and 1.34 million units for a Seasonally Adjusted Annual Rate (SAAR) of about 15.5 million to 15.6 million units.

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Ford sales in April were up 18% led by Fusion and Escape. Both models posted April records with increases of 24% and 52% respectively. For the month, the Dearborn-based maker sold 212,586 units.

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Caddy Targets BMW with New Twin-Turbo V-6

High-output engine to power new CTS sedan, upgraded XTS.

by on Mar.18, 2013

Cadillac's new twin-turbo V-6 is the most powerful engine of its type ever at GM.

It could be a critical year for Cadillac, the U.S. luxury maker hoping to take European competitors like BMW down a peg with an assortment of new products – and a new twin-turbo V-6 powertrain that it will be introducing later this year.

The all-new engine will make its debut under the hood of the third-generation Cadillac CTS that’s also scheduled to be unveiled at the New York Auto Show later this month. A first for General Motors, the twin-turbo V-6 “will be a signature feature” for the Cadillac brand, proclaimed David Leone, the maker’s executive chief engineer, during a Monday morning preview.

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The CTS itself will undergo some major changes for the 2014 model-year, the sedan expected to grow slightly larger to create some distance from Cadillac’s base model, the ATS, and to more directly target imports like the vaunted BMW 5-Series, Audi A6 and Mercedes-Benz E-Class.

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Cadillac’s Ad Account Under Review

Long-time Chevy agency Campbell-Ewald seen as a top contender.

by on Mar.13, 2013

A scene from the Cadillac Versus the World ad campaign produced by Fallon Worldwide.

The game of musical chairs among General Motors’ ad agencies is apparently going to continue, the Detroit maker confirming it has put the account for its flagship brand Cadillac up for review.

GM marketing has been enmeshed in turmoil in recent years as the maker has struggled to come up with the right formula to promote the downsized mix of brands that emerged following the carmaker’s 2009 bankruptcy. The situation has been compounded by a series of management shake-ups that included the hiring and subsequent firing of “change agent” Joel Ewanick.

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The decision to consider the marketing options for Cadillac comes as the maker begins to gain momentum with a new line of products, and as it begins to push beyond its traditional U.S. market boundaries. It could be a severe setback for Caddy’s current agency of record, Minneapolis-based Fallon Worldwide. But it may bring redemption for one-time GM advertising powerhouse Campbell-Ewald.

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Cadillac, Lincoln Stuck in Neutral

Domestic luxury brands gain little traction in 2012.

by on Jan.04, 2013

Cadillac is hoping to see the ATS win North American Car of the Year honors, which could put its sales push back into gear.

The long-promised revival of Detroit’s two main luxury brands failed to materialize in 2012 despite the launch of some major new products that generated largely positive reviews.

Both Ford Motor Co.’s Lincoln and General Motors’ Cadillac wound up losing market share last year – 4.1% and 1.7% respectively — despite the makers’ anticipated improvements . Only the near-luxury GM brand Buick posted a modest, 1.6% gain for the year, though company officials insist the real test will come in 2013.

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That’s quite likely the case, says David Sullivan, of AutoPacific, Inc. “Looking back at 2012, I would say they were semi-disappointing and if we didn’t know there was promising new product in the pipeline it would be pretty bleak.”

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Lincoln, Cadillac “Reinventing” Themselves

Will luxury import buyers notice?

by on Nov.08, 2012

The 2013 MKZ with Lincoln design chief Max Woolf.

They were once the benchmarks of the luxury market but today, Detroit’s Cadillac and Lincoln brands struggle in the shadows of better-known imports like Lexus, Mercedes-Benz and BMW, the latter now the world’s largest premium automotive manufacturer.

But the coming months could be critical for the two domestic luxury marques as they both launch critical products that could help redefine their brands – and as they prepare for the critical step of going global.

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For Caddy, the 2013 model-year brings the launch of the big XTS and, arguably more important, the ATS, a compact sedan challenging the likes of the segment-defining BMW 3-Series.

As for its cross-town rival, Ford Motor Company’s luxury division is set to launch the first of four major new products, the MKZ, which Rich Kreder, the program’s Vehicle Integration Manager, calls, “The first really important step in redefining Lincoln.”

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Cadillac Gets New Global Boss

This time, can it really go global?

by on Oct.09, 2012

Cadillac's new global chief Robert Ferguson comes to GM from the telcomm world.

Cadillac is getting a new boss as General Motors names senior executive Robert E. Ferguson to lead “the global growth” and development of the company’s premium luxury brand.

Ferguson’s position is a new one and underscores the importance GM Chief Executive Officer Dan Akerson is placing on finally transforming Cadillac into a true global competitor for German luxury brands such as Mercedes-Benz, BMW and fast-growing Audi.

Perhaps not so coincidentally, GM also announced more details about its plans for launching the new XTS compact luxury sedan in China, a critical step in Caddy’s efforts to grow beyond North America’s borders.

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In the newly created position of vice president, global Cadillac, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world, GM said. Ferguson’s appointment is effective immediately and he will report directly to GM chairman and CEO Dan Akerson. Responsibility for actual sales is also expected to transition to Ferguson in the new year, GM officials said.

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Cadillac Takes Aim at Lexus

Compact CUV could undercut rival’s crossover dominance.

by on Aug.30, 2012

Cadillac's new ATS may soon have a lot more company in the showroom - including a compact CUV.

Once the reigning U.S. luxury brand Cadillac is eager to reclaim lost ground and has put a target on the back of Lexus, which was itself the best-selling luxury brand until last year’s Japanese earthquake violently disrupted production.

The 2013 model-year will be a big one for the U.S. maker, as it rolls out both the new ATS compact luxury sedan and the more upscale XTS.  Cadillac is also working on plans to expand its line-up even further, officials now openly discussing plans to add a compact crossover – as TheDetroitBureau.com first reported.

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When asked about which brand was likely to windup to “donate” some market share as the deck is reshuffled in the luxury, segment, Cadillac’s marketing boss Don Butler didn’t hesitate – “Lexus,” he said, suggesting it certainly has a large pool of owners who could be persuaded to try something different.

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Caddy Considering ATS Coupe, V-Series Variants – and more.

Catching up to the imports.

by on Jun.27, 2012

Cadillac is looking at a variety of additional ATS variants for the near future, including a V-Series and possibly an ATS Coupe.

copyright: TheDetroitBureau.com

With the upcoming launch of the Cadillac ATS the once-dominant luxury brand hopes to begin the difficult task of rebuilding its once-lofty reputation and challenging such import stalwarts as BMW, Mercedes-Benz and Audi.

The ATS is not only the first compact Caddy model line in three decades but the marque’s first product to offer a four-cylinder engine – two, in fact – since the dreaded Cimarron, a vehicle whose mere mention evoked reflexively painful winces during a preview of the new ATS this week.

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Specifically aimed at the luxury compact benchmark, the ATS will debut in sedan form with a choice of three powertrain packages.  But numerous Cadillac insiders revealed to TheDetroitBureau.com that this is likely just the beginning.  An array of additional ATS variants likely will follow.  Among those under serious consideration are an ATS Coupe and the seemingly requisite V-Series version.

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GM Will Halve Its Platform, Engine Count

Saving could top $1 billion annually.

by on Aug.10, 2011

New GM car czar Mary Barra.

General Motors plans to slash by half the number of underlying platforms it uses worldwide by 2018, while ordering a similar reduction in the number of engine variants in its line-up, the maker says.

It’s all part of an effort to reduce costs by as much as $1 billion annually, according to GM CEO Dan Akerson, who says the maker wastes far much time, effort – and money – on projects that either get canceled or which could share their basics with other GM programs.

“We’d be deep — halfway, two-thirds of the way through – on a project and we’d cancel it due to a weakening economy,” said the former Navy officer, who took the helm at GM early last year.  “The start-stop, on-again-off-again, herky-jerky nature of our product development process was very disruptive and it produced poor results.”

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Indeed, it has meant that many vehicles come out late and then don’t live up to customer expectations, added GM’s new product development czar Mary Barra.

“We end up being second, third, or at the back of the pack,” she said.

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