Cadillac officials have confirmed plans to add a pair of new products that will expand the brand at its extremes.
The news came at an unusual background briefing as General Motors officials pulled the wraps off a wide variety of future product programs going out to 2011, including two new Caddy models tentatively dubbed the ATS and the XTS4. They’re a critical part of what the division’s new general manager, Bryan Nesbitt, described as the “reinvention of Cadillac.”
The XTS4 is the much-needed replacement for two existing products, the slow-selling STS and DTS models. Vaguely reminiscent of the heralded Cadillac Sixteen concept vehicle, the XTS4 will target top-line premium luxury competitors, such as the BMW 7-Series and the Mercedes-Benz S-Class.
The ATS, on the other hand, will slot in below Cadillac’s current entry model, the CTS, and take aim at models like the BMW 3-Series, Audi A4 and Lexus IS.
“The 3-Series is BMW’s bread-and-butter,” noted Nesbitt, in a conversation with TheDetroitBureau.com, and “We’d like to think” the ATS could become the best-seller for Cadillac, once it hits market.
Cadillac of course has tried to enter this market before with the Chevrolet Cavalier-derived Cimarron, and the Opel Omega derived Catera. Now, presumably it will use a compact Opel platform once again for its latest attempt to stop a decades long decline in sales and reputation.