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Posts Tagged ‘Cadillac XTS’

Recall Parade Marches On with GM, Chrysler

Makers announce actions on more than 425K vehicles.

by on Sep.22, 2014

The Cadillac XTS is part of a larger recall including Chevrolet Impalas for a parking brake problem.

General Motors and Chrysler recalled more than 425,000 vehicles for brake and fuel pump issues. The latest round pushes the number of recalled vehicles in the U.S. well past the 40-million mark.

GM called back 221,558 Chevy Impalas and Cadillac XTS cars from the 2013-2015 model years for a defect in the parking brake that could cause a fire. The vast majority – 205,309 – were recalled in the U.S. with the remainder in Canada and other countries.

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The brake’s indicator light sometimes fails to illuminate while the brake is not fully retracted. (more…)

Cadillac Loses Another Top Exec

Turmoil at the top as sales bottom out.

by on Jun.19, 2014

Bill Peffer becomes the third U.S. sales chief to leave Cadillac in less than two years.

This was supposed to be a big year for Cadillac as it rolled out new models like the CTS and updated Escalade, and solidified the gains of other recent models, such as the compact ATS and big XTS sedans. But instead of growth, the brand has been wracked with turmoil, losing a procession of senior managers as sales have unexpectedly tumbled.

Cadillac’s only recently hired U.S. sales chief has left the company for supposedly personal reasons. Whether he fell short of expectations, General Motors isn’t revealing, but the luxury brand’s volume was down 2.3% for the first five months of the year, a sharp disappointment considering Caddy had been anticipating double-digit sales growth in 2014.

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The departure of Bill Peffer, who joined GM just last autumn, is the latest in a series of executive departures, a list that includes former Cadillac global strategic development chief Don Butler, who left the company last August, and Peffer’s predecessor Chase Hawkins, who was fired as sales chief for “violating a company policy.”

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Cadillac ATS Lands in China

Luxury model joins XTS in Asian line-up.

by on Nov.27, 2013

The Cadillac ATS makes its Chinese debut.

Hoping to build momentum in what is rapidly becoming the world’s largest luxury car market, Cadillac is introducing its compact ATS model into China where it will join the bigger XTS model introduced earlier in the year.

For now, however, the smaller of the two luxury cars will continue to be imported from the U.S. which means buyers will have to pay a premium in the form of import duties. Caddy began producing the XTS model in China this year.

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The ATS, which Cadillac bills as a luxury sports sedan, is making its official debut at the Auto Guangzhou 2013 car show in Southern China. The imported model will be offered in four trim levels along with five exterior and two interior color options, and will be priced from $52,000 to $72,000, General Motors officials said.

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Cadillac Still Has Plans for Halo Car

Full-size premium model still a go; several halo alternatives under study.

by on Jul.03, 2013

The debut of the Cadillac Ciel concept led many Caddy fans to hope the maker would soon launch one or more "halo" cars.

Were Mark Twain covering the auto beat he might begin by declaring that reports of the death of Cadillac’s planned “halo” car have been greatly exaggerated.

There’ve been several widely discussed stories over the past few days suggesting that Cadillac has given up on a planned $100,000 “show-stopper,” possibly based on the Cadillac Ciel concept vehicle because General Motors bean-counters couldn’t pencil in an appropriate business case to justify the necessary investment.

TheDetroitBureau.com has been advised that, indeed, a “large luxury” model has been scrapped from the Cadillac plan. But several sources have stressed that the decision had more to do with the potential for that specific design than anything else.

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That does not impact the ongoing development of a large, rear-wheel-drive model that will sit atop the current Caddy lineup-topping XTS model. And preliminary work continues on several other possible halo vehicles that would be based off that big car’s platform.

It’s likely the luxury maker will reveal more when it unveils a large luxury concept at the Pebble Beach Concours d’Elegance in August, TheDetroitBureau.com has learned.

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Cadillac XTS to Get Twin Turbo V-6

New Vsport model to make 410 hp.

by on Jun.24, 2013

Cadillac adds a new performance model to the XTS line-up, the XTS Vsport.

Cadillac is continuing to put a premium on performance, a niche it clearly believes it has to fill in its bid to regain credibility in order to tackle its import competition.

The latest addition to the Detroit luxury maker’s line-up will be the new 2014 XTS Vsport which will give the big sedan the same new 3.6-liter twin turbo V-6 that will also be offered with the new-for-2014, third-generation Cadillac CTS.

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“The addition of the new Cadillac twin turbo expands and elevates the XTS luxury sedan,” says Cadillac’s global brand boss Bob Ferguson. “This is a compelling enhancement to what is already one of the most technically advanced sedans in our history.”

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2014 Cadillac CTS Will Be Bigger; So Will Price Tag

New sedan takes more direct aim at Euro imports.

by on Jun.14, 2013

The 2014 Cadillac CTS makes its debut at the recent New York International Auto Show.

In its first two incarnations, the Cadillac CTS was a so-called “tweener car,” sized somewhere between the BMW 3-Series and the bigger 5-Series.  And that was reflected in a price tag smaller than comparable European models.

Not anymore.  When the 2014 Cadillac CTS rolls into showrooms later this year it will be more directly targeted against its bigger German rival – and it will carry a larger MSRP, as well, the maker has announced, more in line with the BMW 5-Series.

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That means a starting price of $46,025 for the third-generation CTS, up from around $40,000 today – and much closer to the $48,725 base BMW 528i. The totally redesigned Caddy won’t quite reach as high as its German rival, however.  The new, high-performance CTS Vsport will go for $59,995 compared to $65,925 for the BMW 550i xDrive – the BMW term for all-wheel-drive. And the German maker’s own super-performance model, the M5 will set you back $92,425.

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Cadillac Goes Rogue

Maker lines up new agency for nearly $250 million account.

by on Jun.12, 2013

Rogue will have the challenge of making sure Cadillac's new CTS line is a success.

Cadillac is going Rogue – the Detroit-based luxury maker lining up a new agency by that name to handle nearly $250 million in annual spending as it struggles to regain its former grandeur in a luxury market today largely dominated by German competitors.

GM has struggled for several decades with declining sales directly related to its stodgy and outdated image. The maker has been trying to attract a younger, more upscale audience with a combination of new products and hipper advertising such as the “Cadillac v The World campaign” it ran to introduce the new ATS during last year’s Olympics.

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But it now plans to part ways with Fallon, the agency it had been using since 2010, in favor of Rogue, a new firm that actually brings together three separate different agencies that operate under the Interpublic Group banner. That includes Hill Holiday, Lowe and Partners and Campbell-Ewald. It is, in fact, an especially sweet victory for the latter firm, which recently moved its headquarters from the suburb of Warren, Michigan to downtown Detroit.

Caddy's old agency, Fallon, produced the "Cadillac v the World" ad campaign.

Campbell-Ewald nearly collapsed a few years ago when it lost the $600 million Chevrolet account it had held for 91 years. While it will now have to share Caddy, which reportedly billed $244 million last year, it’s still an important addition to the portfolio for the firm.

The choice of Rogue followed the requisite shoot-off between ad agencies, though there has been a buzz for more than a month that Campbell-Ewald would likely have some role – underscored by the firm’s decision to move back downtown.

Suggesting all the agencies vying for the account had “demonstrated a high level of thinking,” Cadillac’s global boss Bob Ferguson stressed that, “We selected Rogue because its strategic insights, creative vision for Cadillac and strong luxury and automotive experience were the best match for our global growth plan.”

The word, global, is critical in the equation.  While Cadillac has long billed itself as the “standard for the world,” it has really been limited to the North American market.  And while it was long the number one luxury brand in the U.S. it was eclipsed more than a decade ago by German marques Mercedes-Benz and BMW, and Japan’s Lexus – the numbers one, two and three in American sales for the calendar-year-to-date.

The Germans, in particular, have a significant advantage in that their global presence brings higher sales and revenues that can better fund product development programs.

Cadillac has struggled to develop a presence in Europe, though after a decade it still has relatively little to show for that effort. It is meanwhile pressing hard to gain a solid foothold in China where it is just launching production of the big XTS sedan. Parent General Motors is the second largest maker in that booming Asian nation, behind Volkswagen – whose Audi brand is China’s best-selling luxury car marque.

Michael Roth, the chairman of the Interpublic Group, emphasized the global nature of the new account by promising the three-agency team would bring together talent and knowledge “domestically and around the world.”

Cadillac already has other agencies it works with beyond U.S. borders but Rogue is expected to take the lead, especially in terms of developing coordinated messaging worldwide.

The account will be managed out of Campbell-Ewald’s new Detroit headquarters but Hill Holiday will oversee creative work.

The agency switch may be particularly frustrating for Fallon on the losing end. The agency’s ads may have taken some hits from media critics but it has also been able to point to a marked upturn in Cadillac’s performance in the car market. The GM flagship brand’s sales surged 40% in May, among the strongest upturns in the industry.

Of course, it helps to have major new products such as the big XTS and the smaller ATS – the latter named North American Car of the Year last January by a jury of 50 U.S. and Canadian auto writers.

But the switch also comes at a critical juncture for Cadillac. An even more new product, the completely redesigned CTS, will go on sale later this year. The sedan has been Caddy’s best-seller and the maker has high hopes for the new, third-generation model that will be more directly aimed at such critical competitors as the Mercedes-Benz E-Class, BMW 5-Series, Audi A5 and Lexus GS. Cadillac will need a strong ad message to stand out in such a daunting crowd.

Caddy Targets BMW with New Twin-Turbo V-6

High-output engine to power new CTS sedan, upgraded XTS.

by on Mar.18, 2013

Cadillac's new twin-turbo V-6 is the most powerful engine of its type ever at GM.

It could be a critical year for Cadillac, the U.S. luxury maker hoping to take European competitors like BMW down a peg with an assortment of new products – and a new twin-turbo V-6 powertrain that it will be introducing later this year.

The all-new engine will make its debut under the hood of the third-generation Cadillac CTS that’s also scheduled to be unveiled at the New York Auto Show later this month. A first for General Motors, the twin-turbo V-6 “will be a signature feature” for the Cadillac brand, proclaimed David Leone, the maker’s executive chief engineer, during a Monday morning preview.

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The CTS itself will undergo some major changes for the 2014 model-year, the sedan expected to grow slightly larger to create some distance from Cadillac’s base model, the ATS, and to more directly target imports like the vaunted BMW 5-Series, Audi A6 and Mercedes-Benz E-Class.

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Cadillac Sales Stage Sharp Upturn

New products like ATS give Caddy a much-needed lift.

by on Mar.04, 2013

Cadillac is gaining momentum on the competition with new models like the ATS.

After a disappointing finish to 2012, Cadillac got some much-needed momentum when its new ATS compact luxury sedan was named North American Car of the Year. That big boost from a panel of 50 U.S. and Canadian journalists is clearly paying off.

Along with the traction it’s gaining from other new and updated products, such as the flagship XTS sedan, Cadillac is beginning to regain some of the ground it has lost in recent years to imports like Lexus, BMW, Mercedes-Benz and Audi.

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And with a remake of its mid-range CTS set to debut later this month, General Motor’s flagship brand is finally seeing some upside after years of decline, sales for the first two months of this year climbing by nearly a third over the same period in 2012.

Sean McAlinden, executive vice president of research at the Center for Automotive Research in Ann Arbor, Michigan, noted Cadillac is also benefitting from the broader revival of GM’s product development efforts. “This is the year GM product development catches up,” said McAlinden.

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Cadillac Launches Production in China

XTS to anchor luxury brand’s goal of tripling sales.

by on Feb.26, 2013

The launch of the Cadillac XTS in Shanghai.

General Motors has begun assembling the new full-size Cadillac XTS at a sprawling production complex in Shanghai, a key step in the maker’s goal of tripling sales of the luxury brand across China over the next three years.

Cadillac sold 30,000 vehicles in the booming Chinese market in 2012 and has set sites on topping 100,000 sales annually by 2015 as it adds new models, including the Cadillac ATS and the Cadillac ELR, a high-line extended-range electric vehicle that will share its drivetrain with the Chevrolet Volt, GM officials said this week.

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“We are reaching the next level of Cadillac growth in China,” said Bob Ferguson, vice president of global marketing for Cadillac. “This expansion in localized assembly for our brand in China coincides with the strong momentum of our new product portfolio and significant growth in the dealer network.”

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