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Posts Tagged ‘Cadillac XTS Platinum Concept’

Cadillac To Build New Small Luxury Sedan

Maker gives long-awaited go to 3-Series fighter, the Caddy ATS.

by on Oct.27, 2010

Cadillac has yet to show a public version of the small ATS, but has hinted at where it's going on the big-car front with the XTS Platinum Concept.

More than a year after teasing  a select group of media with a look at a proposed small car, tentatively dubbed the ATS, Cadillac will this week announce plans to put the new model into production at a plant near Lansing, Michigan.

The sedan, smaller than the current Caddy CTS, will be aimed at the likes of the BMW 3-Series and Mercedes-Benz C-Class, and could be used as a replacement for the only marginally successful BLS Cadillac had hoped would give it an entry into the lucrative European luxury car market.

“We usually don’t comment on future products but we have said we will offer a new product positioned below the CTS,” said Cadillac spokesman Nick Twork.

And while it has not officially confirmed the reason for his visit to the Lansing plant, General Motors has announced that new CEO Dan Akerson will tour the facility, along with Michigan Governor Jennifer Granholm, on Thursday.

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Based on the same platform – and produced on the same assembly line as the current Cadillac CTS and STS models — the ATS will serve as a cornerstone of General Motors’ efforts to rebuild the once dominant Cadillac brand.  The demand for small luxury and entry-luxury models has been rapidly growing, leading makers like BMW and Mercedes to push into downsized segments long ignored by luxury brands.

Such models as the BMW 1-Series and Audi A2 are proving especially popular in Europe, though there is growing demand even in the United States, where luxury has traditionally been measured by the foot and inch.

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Cadillac Brings XTS Platinum Hybrid Concept to Beijing Motor Show

Caddy puts a green spin on its platinum sedan.

by on Apr.22, 2010

Platinum goes green? The 2010 Cadillac XTS Platinum Concept showing in Beijing uses a hybrid powertrain.

What was once an insignificant auto show on the edge of the automotive world is rapidly becoming a place where the industry’s leading players are pulling out all the stops.

So, no surprise to see General Motors’ high-line brand take what will soon become its flagship sedan to the 2010 Beijing Motor Show, here putting an even more exclusive patina on the new model in the form of the Cadillac XTS Platinum Hybrid Concept.

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The “base” XTS made its debut a little more than three months ago, at the Detroit Auto Show.  The rear-drive sedan is, for the moment, still described as just a concept vehicle, but it is, in reality, due to hit market in 2012 as the replacement for both the old STS and DTS models that had served as Cadillac’s biggest and most expensive sedans.

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First Look: Cadillac XTS Platinum Concept

Bye, bye V8 power. Hello plug-in hybrid, and shared platform.

by on Jan.12, 2010

Another attempt to take competitors at the the heart of the Euro luxury market.

Cadillac has revealed its XTS Platinum Concept at the 2010 North American International Auto Show with much marketing hype and jargon, and barely a nod that the idea goes all the way back to the Catera of three decades ago and subsequent failed or weak forays into the European luxury segment.

XTS  looks to be a more promising attempt to take on the Germans.  But a lot can happen between now and next year when it will likely appear as a 2012 model.

XTS is  a so-called “five meter” car, as was the Catera, about the size of current STS or just over 200 inches in overall length, once considered the the optimum size for a European luxury car before BMW and Mercedes upped the ante with super-sided S-class and 7-series behemoths.

Cadillac has for the moment apparently abandoned plans for a new generation of rear-wheel-drive cars, and the XTS is derived from GM epsilon front-drive platform. Its a cautious design that is derived from the Cadillac 16 with its styling forms adopted to the different proportions, according to Robert Lutz.

Lutz says that the arts and science form language will continue to evolve but the edge line and prominent grille are keepers. Lutz told The Detroit Bureau that Cadillac understands the need to differentiate itself from other luxury brands, a work that is still very much in process.

As with the current Platinum Edition products, such as Escalade Platinum and the STS or DTS Platinum sedans, (all aging designs that need replacing with much more efficient and more exciting machines), XTS Platinum is over-stuffed with electronic technology, notably touch-screens that take control of vehicle systems far beyond the controversial navigation systems now common for their  role in deadly driver distraction accidents.

Cadillac and other makers are betting that customers will happily abandon traditional buttons, switches and knobs for touch screens, a potentially dubious assumption given the age of  Cadillac buyers and the problems with touch screens. Try  one with gloves on  for instance.

Nonetheless, the concept is the next generation mid-level sedan from Cadillac as GM continues internal debates about doing a huge new flagships car where in markets –  such as China — it’s thought that size does matter.

In addition, in keeping with every luxury marque’s need for fuel economy credits as the 2016 35.5 mpg standard looms near, at least one version of what remains a  large car will come as a plug-in hybrid.

The big sedan also will be without a V8 engine, using instead a smallish V6 powerplant, a nod to the inevitable demise of the V8 engine, which for six decades defined American automotive excellence, but now in a world of encroaching CO2 limits looks more like decadence.

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