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Cadillac to Slash Sedan Line-Up, Shift Focus to SUVs

De Nysschen Confirms Earlier Report by TheDetroitBureau.com.

by on Jul.28, 2017

Despite solid reviews, sales of the Cadillac CT6 haven't lived up to expectations.

Cadillac will pair back its existing sedan line-up to no more than two models, while eliminating coupes and shifting focus to utility vehicles, according to the brand’s global chief Johann de Nysschen.

That appears to confirm a report last year by TheDetroitBureau.com that said the brand was getting major pushback from parent General Motors in light of slow sales growth and the overall shift in the luxury market from passenger cars to SUVs and crossovers.

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“We have to rebalance our sedan portfolio,” de Nysschen told the Reuters news service in an interview. The Cadillac chief previously refuted a report by this publication outlining Cadillac’s shift in product focus.

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Expansive Cadillac Product Plan Getting Squeezed

Product portfolio delayed, some models could be cut.

by on Aug.25, 2016

Cadillac smooths out the edges of its Art & Design design language with the Escala concept.

(This story has been updated to include additional insight into Cadillac plans, including the brand halo product frequently referred to as the CT8.)

Cadillac offered a hint of its future design direction last week, in the form of the Escala concept car unveiled at the Pebble Beach Concours d’Elegance. But plans to launch a large luxury sedan that might share that design theme have been delayed and could even be cut, TheDetroitBureau.com has learned.

With General Motors’ flagship luxury brand struggling to boost U.S. sales, despite the addition of several new models, Caddy is facing the prospect that the aggressive product growth strategy outlined by brand boss Johan de Nysschen will be sharply paired back, according to various company sources and industry observers. Among the projects being delayed are the full-size sedan, which was expected to be called either the CT8 or CT9, but also the twin-turbo V-8 that would be used to power it.

What a Concept!

While the South African-born de Nysschen declined to discuss specific changes to the Cadillac product program, he did indicate there could be some slowdowns during a conversation following the reveal of the Escala show car. The twin-turbo V-8, for example, might not make it into production until “the next-generation CT6.” Since biggest sedan in Caddy’s current fleet just came to market, that might mean the high-performance engine wouldn’t be available until around the 2023 or 2024 model-year.

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GM to Close Four Plants in Wake of Japanese Quake

But Toyota expects to be nearly back to normal next week.

by on Apr.22, 2016

The new Cadillac XT5 sport-ute is among the vehicles impacted by the GM shutdowns.

The impact of last week’s devastating earthquake in Japan is now being felt in North America.

Even as some of Toyota’s Japanese operations begin to return to normal after shutdowns this past week, General Motors says it will idle four of its plants in the U.S. and Canada due to shortages of Japanese-made parts.

The Journal of Record!

That said, the closures are “not expected to have any material impact on GM’s full-year production plans in North America,” the maker said in a statement, nor should it have a major impact on earnings for the second quarter.

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First Drive: Cadillac XT5

Catching up to a shifting market.

by on Mar.09, 2016

The 2017 Cadillac XT5 replaces the old SRX. It will be joined by 3 other new Caddy CUVs.

A lot has changed over the last 17 years. When Cadillac launched the original Escalade, the idea of a luxury SUV seemed something of an oxymoron. Five years later, Caddy was again at the cutting edge with the debut of its car-based crossover-utility vehicle, the SRX.

Today, however, utility vehicles — whether car-based or classic “truck-trucks” — rule the road, both in the mainstream and the luxury market. And, if anything, Cadillac has fallen behind competitors like Mercedes-Benz and BMW. The Detroit maker plans to launch four new CUVs by the end of the decade, starting with the Cadillac XT5, the new replacement for the aging SRX.

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To get a sense of what Caddy’s delivered, we headed for the hills – the mountainous terrain east of San Diego, where we had a chance to check out both the luxurious side of the new Cadillac XT5 as well as to see how it handled some seriously aggressive driving maneuvers.

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Cadillac Shifts Focus to China and Beyond

Overseas expansion key to long-term strategy,

by on Mar.08, 2016

Cadillac President Johan de Nysschen plans to add 11 new or updated models by 2020.

While it might still bill itself “the standard of the world,” Cadillac has long been a largely American-focused luxury brand. But as it begins the most aggressive roll-out of new products in its 113-year history, the focus is increasingly shifting overseas.

Though an assault on the European market is on hold, according to Cadillac brand boss Johan de Nysschen, the marque’s future – and, thus, its product strategy – will be increasingly centered on China which is expected to soon become the world’s largest luxury car market.

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“China has to be prioritized,” the South African-born executive stressed during a media drive of the new XT5 crossover-utility vehicle. Developing vehicles that appeal to that country’s increasingly affluent buyers must be “our primary mission.”

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Automakers Shift Production as Sedans Slide, SUVs Surge

More Santa Fe Sports, fewer Sonatas, at Hyundai’s Alabama plant.

by on Jan.08, 2016

The Santa Fe Sport. Hyundai believes it could sell lots more if it had the production capacity.

Hyundai plans to add production of its Santa Fe Sport at its assembly plant in Montgomery, Alabama this coming summer, hoping to keep up with a surge in demand for utility vehicles driven, at least in part, by low fuel prices.

The boost in production of the Santa Fe Sport will come at the expense of the Hyundai Sonata, since the capacity of the Alabama plant will remain around 400,000 a year. But that’s no surprise, industry analysts say, as Sonata sales in the U.S. slipped 1.7% in 2015 due to lagging demand for sedans, in general. Sales of the compact Hyundai SUV, however, were limited by a lack of supply.

We're Your Trusted Utility!

And Hyundai isn’t alone, said Stephanie Brinley, a senior automotive analyst with IHS Automotive. “What we are seeing in the 2015 results is an increased appetite for SUVs, with sedans taking a hit.”

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GM Set to Add Array of New Utility Vehicles

Chevrolet to get new midsize CUV.

by on Dec.29, 2015

The Cadillac XT5 at its LA debut, along with Caddy Pres. Johan de Nysschen and GM global product development director Mark Reuss.

This year’s slide in fuel prices has led to a big surge in sales of utility vehicles, whether conventional sport-utes or the newer, car-based crossovers. And General Motors plans to take advantage of that shift away from conventional sedans and coupes by adding an assortment of new utes to its line-up.

They range from downsized models, such as the soon-to-debut Buick Envision, to the big Cadillac XT5. And GM’s four U.S. brands plan to fill in as much white space as possible with either all-new utility vehicles or variants such as the GMC Acadia Denali.

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“We keep expanding the plan.” Johan de Nysschen, the president of the Cadillac brand, told TheDetroitBureau.com following the official unveiling of the new XT5 at the Los Angeles Auto Show last month.

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Cadillac Planning CUV Blitz

Latest addition will target downsized imports like BMW X1.

by on Nov.19, 2015

The Cadillac XT5 at its LA debut, along with Caddy Pres. Johan de Nysschen and GM global product development director Mark Reuss.

With the official L.A. Auto Show debut of the Cadillac XT5, the Detroit luxury brand plans an unprecedented assault on the booming utility vehicle market, with three other crossover-based models under development.

That’s one more CUV than Caddy officials had previously confirmed, TheDetroitBureau.com has learned, the latest planned addition meant to target the likes of the Audi Q3 and BMW X1. It will enter one of the world’s fastest-growing vehicle segments, senior company officials said.

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“We keep expanding the plan,” said Johan de Nysschen, president of the Cadillac brand. The decision was made because such compact utility vehicles are experiencing “strong growth in China, and as more Millennials enter the luxury segment that will expand growth in the U.S., as well.

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Cadillac Unveils New XT5 Crossover

Dubai, Dubai, Do?

by on Nov.10, 2015

The Cadillac XT5 replaces the old SRX.

It’s a big year for Cadillac as the maker rolls out a procession of new and updated product, and in an unusual move, General Motors’ flagship brand has headed to the Middle East to introduce the replacement for its aging SRX crossover-utility vehicle.

Like other new models, the new XT5 unveiled at the Dubai Motor Show adopts a new alphanumeric naming strategy first launched with the big CT6 sedan. It slots into one of the most important niches in the utility vehicle segment, just beneath the full-size Escalade – the only Cadillac model that will retain its traditional name.

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“The XT5 not only enters the most popular segment in the worldwide luxury auto market, it is the first of four new crossovers from Cadillac,” Cadillac President Johan de Nysschen said in a statement. “It’s pivotal to our ongoing growth, which is why we’ve developed XT5 from the inside out to provide customers with more space, technology, luxury and efficiency.” (more…)

Cadillac Teases New XT5 Crossover Ahead of Dubai Unveiling

Replacement for Caddy SRX will be critical line addition.

by on Sep.10, 2015

The Cadillac XT5 replaces the old SRX.

Forget Chevrolet, which sports the ad tagline, “Find New Roads.” It’s sibling brand Cadillac that is looking for new routes to reach out to the global luxury car market.

The process began with the move of its corporate headquarters from Detroit to New York last year. Now, Caddy has decided to reveal its all-new 2017 XT5 crossover at the Dubai Motor Show in November before rolling it out at the Los Angeles Motor Show later in the month.

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And the Mideast preview will be staged as part of a new partnership between Cadillac and the well-reviewed fashion house, Public School. The design house will stage its own debut, a showing of its Pre-Fall collection in Dubai.

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