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Cadillac Exposed!

Here's how brand boss de Nysschen plans to use a new fleet of cars, crossovers and EVs to double U.S. and Chinese sales and even – finally – crash Europe. Exclusively on TheDetroitBureau.com.

by on Apr.06, 2018

Cadillac President John de Nysschen had two big intros in NY, including the CT6 V-Sport.

Cadillac is covering both ends of the spectrum at this month’s New York International Auto Show, offering up both the new entry-luxury XT4 sport-utility vehicle, as well as a high-performance version of its flagship sedan, the new CT6 V-Sport.

The two mark the start of an unprecedented product roll-out that, Cadillac President Johan de Nysschen announced during a NYIAS news briefing, will add 11 models to the brand’s line-up by 2021. But that’s only a glimpse at what’s actually coming, the South African-born executive revealed in an exclusive interview with TheDetroitBureau.com.

The Last Word!

Long positioned as “the standard of the world,” Cadillac fell off its perch in the 1990s, dethroned by high-line European and Asian imports like Lexus, BMW and Mercedes-Benz. It’s had a few false starts in its bid to regain its former glory. But de Nysschen has put in place a do-or-die strategy that is aimed at more than doubling Caddy’s global volume with a mix of new products, advanced powertrains and a new approach to sales and service. Much will depend on the booming Chinese luxury market, but the Caddy chief is also determined to take on key rivals in their home, European market.

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Cadillac’s XT4 Set to Break Cover During Oscars

Three spots will highlight innovation and new products.

by on Mar.02, 2018

Cadillac will give Academy Award viewers an early peek at its new CT4 compact crossover.

Better late than never, and while it’s now going to face off against a wave of new compact crossovers, the Cadillac XT4 is likely to be one of the domestic luxury brand’s most important new entries in decades.

Though still two seasons away from reaching showrooms, the new SUV will make its first public appearance over the weekend during the widely viewed Academy Awards broadcast. The teaser spot will be followed by the XT4’s official debut at the New York Auto Show later this month.

The Last Word!

“We’re excited to show the world what the future holds for Cadillac,” said Cadillac Director of Marketing Renée Rauchut. “The Oscars is a natural fit for the brand and the perfect stage to reveal our exhilarating new creative, including a preview of the first-ever Cadillac XT4 and a look at our industry-leading Super Cruise technology.” (more…)