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Cadillac to Slash Sedan Line-Up, Shift Focus to SUVs

De Nysschen Confirms Earlier Report by TheDetroitBureau.com.

by on Jul.28, 2017

Despite solid reviews, sales of the Cadillac CT6 haven't lived up to expectations.

Cadillac will pair back its existing sedan line-up to no more than two models, while eliminating coupes and shifting focus to utility vehicles, according to the brand’s global chief Johann de Nysschen.

That appears to confirm a report last year by TheDetroitBureau.com that said the brand was getting major pushback from parent General Motors in light of slow sales growth and the overall shift in the luxury market from passenger cars to SUVs and crossovers.

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“We have to rebalance our sedan portfolio,” de Nysschen told the Reuters news service in an interview. The Cadillac chief previously refuted a report by this publication outlining Cadillac’s shift in product focus.

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Expansive Cadillac Product Plan Getting Squeezed

Product portfolio delayed, some models could be cut.

by on Aug.25, 2016

Cadillac smooths out the edges of its Art & Design design language with the Escala concept.

(This story has been updated to include additional insight into Cadillac plans, including the brand halo product frequently referred to as the CT8.)

Cadillac offered a hint of its future design direction last week, in the form of the Escala concept car unveiled at the Pebble Beach Concours d’Elegance. But plans to launch a large luxury sedan that might share that design theme have been delayed and could even be cut, TheDetroitBureau.com has learned.

With General Motors’ flagship luxury brand struggling to boost U.S. sales, despite the addition of several new models, Caddy is facing the prospect that the aggressive product growth strategy outlined by brand boss Johan de Nysschen will be sharply paired back, according to various company sources and industry observers. Among the projects being delayed are the full-size sedan, which was expected to be called either the CT8 or CT9, but also the twin-turbo V-8 that would be used to power it.

What a Concept!

While the South African-born de Nysschen declined to discuss specific changes to the Cadillac product program, he did indicate there could be some slowdowns during a conversation following the reveal of the Escala show car. The twin-turbo V-8, for example, might not make it into production until “the next-generation CT6.” Since biggest sedan in Caddy’s current fleet just came to market, that might mean the high-performance engine wouldn’t be available until around the 2023 or 2024 model-year.

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Cadillac Teases New XT5 Crossover Ahead of Dubai Unveiling

Replacement for Caddy SRX will be critical line addition.

by on Sep.10, 2015

The Cadillac XT5 replaces the old SRX.

Forget Chevrolet, which sports the ad tagline, “Find New Roads.” It’s sibling brand Cadillac that is looking for new routes to reach out to the global luxury car market.

The process began with the move of its corporate headquarters from Detroit to New York last year. Now, Caddy has decided to reveal its all-new 2017 XT5 crossover at the Dubai Motor Show in November before rolling it out at the Los Angeles Motor Show later in the month.

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And the Mideast preview will be staged as part of a new partnership between Cadillac and the well-reviewed fashion house, Public School. The design house will stage its own debut, a showing of its Pre-Fall collection in Dubai.

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Cadillac Readying Unprecedented Product Blitz

Maker aiming to match its German rivals.

by on Sep.23, 2014

The next Cadillac CTS-V Coupe will be one of the first new models to come as Caddy broadens its product portfolio substantially.

(Copyright 2014, TheDetroitBureau.com)

There was a time when luxury brands sought exclusivity above all else, even if that meant shutting the door on some potential buyers. No longer, as Mercedes-Benz has demonstrated with a rapidly expanding line-up that will soon reach from the under-$30,000 CLA to the top-line S600 Pullman limousine that, in some configurations, could top $1 million.

While Mercedes has confirmed plans to add 30 new or updated models by 2020 – rivals BMW and Audi making similar moves — Cadillac has been subsisting on a handful of products. But that’s about to change.

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As part of a global restructuring that includes the move of its headquarters to New York City, the General Motors luxury division will unleash an unprecedented product assault aimed at catching up to its German rivals.

As with Mercedes, Cadillac could cover a far broader range of market segments, running from entry-lux to super-premium, by decade’s end, new global chief Johan de Nysschen told TheDetroitBureau.com in an exclusive interview.

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