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Cadillac Working on Possible CLA, A3 Fighter

Detroit maker reportedly working on rear-drive subcompact.

by on Aug.18, 2014

The ATS may not be Cadillac's smallest offering in the near future. The company is contemplating a Audi A3/Mercedes-Benz CLA fighter.

It’s turning into a busy season for Cadillac, what with a string of new product launches ahead, and a new global boss set to report to work this week – and former Infiniti chief Johan de Nysschen will be facing some tough decisions when he settles in at his new office at Detroit’s Renaissance Center.

One of the most critical could be whether or not to proceed with a new small sedan Cadillac has apparently begun pulling together, a vehicle that could target one of the world’s fastest-growing luxury niches. With Caddy now looking beyond American shores for its future growth, taking on the likes of the Mercedes-Benz CLA and Audi A3 could be critical.

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The new entry, if approved, would differ from some of the competition – such as the front-drive CLA – by sticking with rear-wheel-drive, though an all-wheel package apparently also would be in the works, according to an interview Cadillac marketing chief Uwe Ellinghaus had with Car & Driver magazine. Critically, it would slot under the smallest model in the current Caddy line-up: the ATS. (more…)

New Cadillac ATS Aims to Become Luxury Brand’s Best-Seller

Sedan will be followed by wagon, performance model, other spin-offs.

by on Jan.09, 2012

Cadillac's new ATS reaches showrooms over the summer, shortly after the launch of the big XTS.

It may be Cadillac’s smallest model but the new ATS sedan has some big shoes to fill.

Making its debut at the 2012 North American International Auto Show, in Detroit, this week, Caddy gave the automotive media a sneak peak Sunday night at the 2013 model, which will follow the luxury brand’s premium-luxury XTS sedan to market later this year.

Slotting beneath the current mid-range Cadillac CTS, the 2013 ATS will target some of the world’s most popular luxury models, like the BMW 3-Series and Mercedes-Benz C-Class. But Caddy officials are nothing if not confident, General Motors President Mark Reuss suggesting that the new offering should eventually become the best-selling model in the Cadillac line-up – and give the U.S. brand the nudge it needs to crack key overseas markets like Europe.

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The 2013 Cadillac ATS will be produced at a GM plant in Lansing, Michigan, the same factory now producing the larger CTS.  The underlying platform for the two share some similarities, but Caddy Chief Engineer David Leone stresses that the “architecture” of the smaller model has undergone extensive revisions designed to not only improved its ride and handling but also to sharply reduce its weight.

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GM Confirms Plans For New Caddy

Investing $190 million, adding 600 jobs.

by on Oct.28, 2010

The ATS will join an expanding line-up of Cadillac models, including the new CTS Coupe.

General Motors has confirmed a report published by TheDetroitBureau.com, yesterday, announcing plans to produce a new, smaller Cadillac model at the maker’s luxury car assembly plant in Lansing, Michigan.

The move will require the investment of $190 million and will result in the addition of a second shift at the Lansing Grand River factory – and the creation of 600 new jobs.

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“America’s fastest-growing luxury brand this year is about to get even more competitive with the addition of an all-new small luxury car,” GM Chief Executive Officer Dan Akerson said during an announcement at plant, which he attended along with Michigan Gov. Jennifer Granholm. “This investment demonstrates GM’s commitment to Cadillac and to a strong U.S. manufacturing base.”

The automaker noted it has added about 7,000 new jobs since emerging from bankruptcy protection in July 2010.

(more…)