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Marty’s Marketing Minutia – It’s All About the Money

March Madness, Tiger Woods, and Sergio Marchionne.

by on Mar.11, 2011

March Madness Has Infiniti & Buick as presenting sponsors

As the regular college basketball season ends, America’s college hoops mania begins, March 13 bringing Selection Sunday, followed on Monday by National Bracket Day, the First Four playing on March 16 & 17 and the Final Four wrapping up on April 2 – 4. All will be covered live and then rebroadcast, replayed, analyzed, reanalyzed for mind numbing hours on a variety of television networks.

Fun to Read!

It’s all about the money … naturally.

According to Media Week, CBS signed an 11-year, $6 billion deal for sole broadcast rights to the NCAA tournament. Last year, before that deal had expired, CBS Sports and Turner Broadcasting System formed an alliance that eventually netted them a 14-year, $10.8 billion deal with the NCAA. Beginning this year, tournament games will be shown across four networks: CBS, TBS, TNT and truTV, the latter three divisions of Time Warner subsidiary TBS.

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Caddy Returns To PGA Golf

Luxury maker betting it can get into the swing of things.

by on Nov.30, 2010

Buick is out, but Caddy's in as a title PGA sponsor.

Cadillac will make its return as a high-profile sponsor of professional golf, next year, and aims to bring a PGA tournament event back to Detroit, the maker announced.

The move underscores a broader strategy by General Motors to resume its long-time role as a major sponsor of high-visibility sporting events, something GM had to pare down and eventually abandon in the years leading up to last year’s bankruptcy.

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Breaking News!

Caddy will become the title sponsor of the Cadillac Championship, which will be played at the TPC Blue Monster, the challenging Doral Golf Resort & Spa in Doral, Florida.  Caddy also will become an umbrella sponsor of the World Golf Championships.

“As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience,” said Cadillac’s Vice President of Marketing Don Butler. “We could not think of a more fitting way to bring golf back to Cadillac.”

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