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All Booked Up – Cadillac Expands Subscription Service

Luxury brand introducing Bok to LA, Dallas shoppers.

by on Nov.13, 2017

Want a different Cadillac? Book by Cadillac participants can use an app and have a different model to their home or office.

It’s become conventional wisdom that the automobile will go through more changes during the next five years than it has the last 50. That goes for the car-buying process, as well.

Millions of Americans are already leasing, rather than buying, and others are opting for “nearly new” certified pre-owned rather than new vehicles. Still more may opt for more radical solutions, including new subscription services like the one Cadillac introduced earlier this year.

Subscribe Now!

Dubbed “Book by Cadillac,” it allows a customer to choose from a menu of different models, switching from products like the XT5 sport-utility vehicle to the big XT6 sedan as often as 18 times a year. The subscription model was launched in New York and is now rolling out in two other major U.S. markets, Los Angeles and Dallas. (more…)

Cadillac to Slash Sedan Line-Up, Shift Focus to SUVs

De Nysschen Confirms Earlier Report by TheDetroitBureau.com.

by on Jul.28, 2017

Despite solid reviews, sales of the Cadillac CT6 haven't lived up to expectations.

Cadillac will pair back its existing sedan line-up to no more than two models, while eliminating coupes and shifting focus to utility vehicles, according to the brand’s global chief Johann de Nysschen.

That appears to confirm a report last year by TheDetroitBureau.com that said the brand was getting major pushback from parent General Motors in light of slow sales growth and the overall shift in the luxury market from passenger cars to SUVs and crossovers.

The Last Word!

“We have to rebalance our sedan portfolio,” de Nysschen told the Reuters news service in an interview. The Cadillac chief previously refuted a report by this publication outlining Cadillac’s shift in product focus.

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Caddy Going Hands-Free in 2018 Launch of Super Cruise

Set to rival Tesla Autopilot, system on CT6 sedan will cost $2,500.

by on Apr.11, 2017

A motorist lets the Cadillac CT6 do the driving in a prototype equipped with Super Cruise.

Come the 2018 model-year, Cadillac CT6 buyers will be able to press a button on their steering wheel and then slip back and relax.

The automaker has finally set a date to launch its long-awaited Super Cruise system, a significant step along the path towards autonomous driving. Somewhat similar to Tesla’s Autopilot, the Caddy technology takes existing technologies like active cruise control and automatic braking a step further, allowing the vehicle to steer itself when operated on well-marked roads.

The Future is Now!

But buyers be advised: you won’t be able to switch on Super Cruise during your morning commute and then stretch out for a quick catnap on the way to work. The system monitors driver behavior to ensure that a human can quickly regain control in the event of a problem. If need be, the system will come to a complete stop and call for help.

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Struggling in America, China Carries Cadillac into the Future

Demand in booming Asian market tops U.S.

by on Feb.03, 2017

The Cadillac CT6 making its debut in China.

It has been an icon for more than a century, its very name symbolic of luxury, but these days, Cadillac is fast becoming more Chinese than American.

With a flood of new products backed up by a $1.2 billion assembly plant that opened in Shanghai last year, Caddy’s Chinese sales handily exceed those of the maker’s home market. And, with plans to triple its dealer count in the booming Asian nation – while it hopes to eliminate 40% of its U.S. showrooms – the gap seems likely to continue expanding.

The Last Word!

Cadillac isn’t walking away from the American market. It has grand plans in the works, but the results have been far from convincing since the General Motors brand moved its headquarters from Detroit to New York two years ago. In China, however, “our growth is explosive and sustained,” says Johan de Nysschen, the former Audi of America CEO who has been in charge of GM’s lavish turnaround plan.

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Drive Any Cadillac for $1,500 a Month

New approach allows motorists to “subscribe,” rather than own.

by on Jan.05, 2017

Book by Cadillac offers buyers a new ownership experience. Customers pay a flat fee and drive whatever model they like, up to 18 per year.

Cadillac wants to change the way luxury car owners think about buying a car. Caddy has announced a novel approach designed for what the General Motors brand’s marketing chief calls the “sharing economy.”

A blend of traditional car ownership, leasing and car-sharing, Book by Cadillac lets a customer pay a flat, $1,500 monthly fee and then switch cars as often as 18 times per year. That means a motorist might opt for the Cadillac XT5 crossover during the week, swapping out for a high-performance CTS-V over the weekend or, perhaps, the full-size Cadillac Escalade for a weekend of tailgating before the big game.

Luxury News!

“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer. (more…)

Feds Plan 5-Year Phase-in of V2V Technology

Regulators project up to 80% reduction – or mitigation – of crashes.

by on Dec.13, 2016

V2V technology provides "360 degree awareness"," said US Transportation Sec. Anthony Foxx.

The nation’s top transportation officials want to see all new cars, trucks and crossovers equipped with Vehicle-to-Vehicle, or V2V, communications systems within five years, technology that Transportation Secretary Anthony Foxx said Tuesday could help “avoid or mitigate” as much as 80% of the crashes that occur on U.S. highways.

The proposed guidelines, FMVSS 150, now will be the subject of a 90-day public comment period. Foxx said he expects the rules to be formally locked in place a year later. That would mean that at least 50% of the passenger vehicles sold in the U.S. would be equipped with V2V transceivers by the middle of the 2020 model-year, with 100% compliance by 2022.

Tech News!

“It has been estimated that up to 80% of non-impaired collisions could be avoided or mitigated to reduce injuries” with the widespread use of V2V technology, said Sec. Foxx, who also said the Department of Transportation will now consider the possibility of requiring V2V systems on commercial trucks, as well.

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Cadillac Returns to Racing After 14-Year Absence

GM's luxury brand kicks off entry at Daytona's 24 Hours.

by on Dec.01, 2016

Cadillac is returning to the race track with the DPi-V.R, starting with the the 24 Hours at Daytona.

Automakers claim that they learn a lot from their racing programs, well, Cadillac is going back to school: the brand revealed the all-new 2017 Cadillac DPi-V.R race car today.

The luxury brand’s entry will compete in the 2017 IMSA WeatherTech SportsCar Championship series, Prototype (P) class. This represents Cadillac’s second foray in racing. The last time the brand competed in top-level prototype racing was 2002, when the ill-fated Northstar LMP finished ninth at Le Mans.

News Now!

“Cadillac is proud to return to the pinnacle of prototype racing in North America after a 14-year absence,” said Johan de Nysschen, president of Cadillac. (more…)

Cadillac Offering Low-Volume Dealers Buyouts

De Nysschen denies division trying to delete dealers.

by on Sep.23, 2016

Cadillac President Johan de Nysschen has warned it will take time to rebuild the brand's momentum.

Weeks after telling its 925 dealers in the U.S. that they will need to spend big as part of Project Pinnacle, the luxury brand’s quest to once again be a top competitor in the segment, Cadillac is offering some of its dealers a get out of jail free card.

Actually, according to Automotive News, General Motors’ luxury brand is offering 400 dealers as much as $180,000 to close up their stores by the end of next year if they are unwilling or unable to expend the capital needed to upgrade their retail locations.

News Now!

The dealers in question are the brands 400 “smallest” dealers in the U.S., the paper reported. Cadillac President Johan de Nysschen quickly tried to allay fears that the brand is trying to thin out the herd and that the program is being offered as an alternative for dealers who don’t have the resources to make the commitment. (more…)

Expansive Cadillac Product Plan Getting Squeezed

Product portfolio delayed, some models could be cut.

by on Aug.25, 2016

Cadillac smooths out the edges of its Art & Design design language with the Escala concept.

(This story has been updated to include additional insight into Cadillac plans, including the brand halo product frequently referred to as the CT8.)

Cadillac offered a hint of its future design direction last week, in the form of the Escala concept car unveiled at the Pebble Beach Concours d’Elegance. But plans to launch a large luxury sedan that might share that design theme have been delayed and could even be cut, TheDetroitBureau.com has learned.

With General Motors’ flagship luxury brand struggling to boost U.S. sales, despite the addition of several new models, Caddy is facing the prospect that the aggressive product growth strategy outlined by brand boss Johan de Nysschen will be sharply paired back, according to various company sources and industry observers. Among the projects being delayed are the full-size sedan, which was expected to be called either the CT8 or CT9, but also the twin-turbo V-8 that would be used to power it.

What a Concept!

While the South African-born de Nysschen declined to discuss specific changes to the Cadillac product program, he did indicate there could be some slowdowns during a conversation following the reveal of the Escala show car. The twin-turbo V-8, for example, might not make it into production until “the next-generation CT6.” Since biggest sedan in Caddy’s current fleet just came to market, that might mean the high-performance engine wouldn’t be available until around the 2023 or 2024 model-year.

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Cadillac Shifts Design Direction with Escala Concept

A more buttoned-down take on Art & Science.

by on Aug.19, 2016

Cadillac smooths out the edges of its Art & Design design language with the Escala concept.

It’s been more than a decade since Cadillac set out to rebuild its once trend-setting credentials with the introduction of the edgy Art & Science design language. Since the debut of the first generation CTS sedan, it’s been tweaking the theme but as General Motors’ luxury brand gets set for what it’s calling an “unprecedented” product blitz, it seems we’re in for another major design makeover.

But if anyone was expecting an equally radical new look, it seems that Caddy is going in a different, more buttoned-down direction. The new Cadillac Escala Concept making its debut ahead of this weekend’s Pebble Beach Concours d’Elegance won’t get lost in the crowd, but it’s certainly not the bold showstoppers of other recent Caddy concepts, like the Elmiraj Coupe Concept that was unveiled in Pebble Beach three years ago.

What a Concept!

The concept “marks an inflection point” for Cadillac, said its President Johan de Nysschen, who declared the Escala, “the next design chapter” for the brand, and promised key elements of the show car “will be incorporated in every one of our new products over the next five years.”

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