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Posts Tagged ‘cadillac news’

Cadillac Puts Wahl Up as New Marketing Chief

New CMO building on predecessor's efforts.

by on Mar.07, 2018

Cadillac named Deborah Wahl, former marketing chief at McDonalds, to be CMO. She's held several posts within the auto industry.

Cadillac needs all the help it can get from a lot of different places, and it’s getting it.

General Motors’ luxury brand announced it is bringing on Deborah Wahl, an executive with experience inside and outside the automotive industry, to serve as Global Chief Marketing Officer at a critical time in the brand’s transformation.

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Wahl’s appointment is effective March 26 and comes on the heels of Cadillac’s effort to create a splash during the annual Academy Award telecast. The show drew a disappointingly small audience. (more…)

Cadillac’s XT4 Set to Break Cover During Oscars

Three spots will highlight innovation and new products.

by on Mar.02, 2018

Cadillac will give Academy Award viewers an early peek at its new CT4 compact crossover.

Better late than never, and while it’s now going to face off against a wave of new compact crossovers, the Cadillac XT4 is likely to be one of the domestic luxury brand’s most important new entries in decades.

Though still two seasons away from reaching showrooms, the new SUV will make its first public appearance over the weekend during the widely viewed Academy Awards broadcast. The teaser spot will be followed by the XT4’s official debut at the New York Auto Show later this month.

The Last Word!

“We’re excited to show the world what the future holds for Cadillac,” said Cadillac Director of Marketing Renée Rauchut. “The Oscars is a natural fit for the brand and the perfect stage to reveal our exhilarating new creative, including a preview of the first-ever Cadillac XT4 and a look at our industry-leading Super Cruise technology.” (more…)

Cadillac, Kia and Karma Take Green Car Honors

Expanding the options for environmentally friendly buyers.

by on Jan.26, 2018

Kia will have three versions of the Niro in production with the addition of an all-electric model.

It’s not always easy being green, as Kermit the Frog was fond of saying. Sales of environmentally friendly vehicles have lagged in an SUV-focused market. But at least three automakers are hoping they can gain a little momentum thanks to the green car trophies they’re taking home this week.

Kia nabbed honors as the Green SUV of the Year during a ceremony at the Washington, D.C. Auto Show with its new Niro crossover vehicle. Two other awards were presented by Green Car Journal, the sponsor of the awards, including Green Luxury Car of the Year, which went to the Karma Revero, and Connected Green Car of the Year, which was presented to the Cadillac CT6 Plug-in Hybrid.

Green News!

Despite slow sales for battery-based and other environmentally friendly vehicles, “Efficiency and improved environmental performance are being integrated in new models from virtually every vehicle class, with this gaining real momentum in the luxury, connected, and crossover/SUV arenas,” said Ron Cogan, the publisher of Green Car Journal.


Caddy Chief “Highly Optimistic,” Despite Struggles in U.S.

De Nysschen counting on new crossovers to help reshape the brand.

by on Jan.17, 2018

Cadillac President Johan de Nysschen has had to reshape his product plans to favor SUVs.

Cadillac chief Johan de Nysschen is proving himself to be a “glass full” kind of guy. Despite ongoing struggles in the U.S., he is optimistic General Motors’ luxury brand’s revival is “proceeding according to plan.”

Of course, it helps to know that Caddy is rapidly gaining ground in China, the world’s largest market – which also happens to be generating more sales than the U.S. these days. There’s also the fact that the new XT4, a critically needed new SUV will be in dealer showrooms late this year, with another new product set to roll out every six months through at least the end of 2020.

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“At the conclusion of this first phase of the plan, Cadillac will be armed for the first time with a family of premium crossover vehicles, positioning us well to exploit market preferences,” de Nysschen said during a presentation to the Automotive News World Congress.


Cadillac Takes Aim at New Record

Division chief says there is still work to be done.

by on Jan.16, 2018

Cadillac President Johan de Nysschen said the luxury division is enjoying strong sales, but still has work to do.

Cadillac expects to set another global sales record in 2018 thanks to the strength of strong sales in China where the brands sales of surpassed more than 200,000 units in just four years.

Johan de Nysschen, General Motors executive vice president and Cadillac Global president, spread that bit of good news during an appearance at the Automotive News World Congress today; however, he added that Cadillac’s transformation is still very much a work in progress.

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U.S. sales dropped last year and Cadillac is still grappling with cultural issues, particularly with its dealer organization in the United States, which has long depended on deals to help move the metal, he acknowledged. Cadillac will continue to face challenges in the U.S. again this year. (more…)

All Booked Up – Cadillac Expands Subscription Service

Luxury brand introducing Bok to LA, Dallas shoppers.

by on Nov.13, 2017

Want a different Cadillac? Book by Cadillac participants can use an app and have a different model to their home or office.

It’s become conventional wisdom that the automobile will go through more changes during the next five years than it has the last 50. That goes for the car-buying process, as well.

Millions of Americans are already leasing, rather than buying, and others are opting for “nearly new” certified pre-owned rather than new vehicles. Still more may opt for more radical solutions, including new subscription services like the one Cadillac introduced earlier this year.

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Dubbed “Book by Cadillac,” it allows a customer to choose from a menu of different models, switching from products like the XT5 sport-utility vehicle to the big XT6 sedan as often as 18 times a year. The subscription model was launched in New York and is now rolling out in two other major U.S. markets, Los Angeles and Dallas. (more…)

Cadillac to Slash Sedan Line-Up, Shift Focus to SUVs

De Nysschen Confirms Earlier Report by

by on Jul.28, 2017

Despite solid reviews, sales of the Cadillac CT6 haven't lived up to expectations.

Cadillac will pair back its existing sedan line-up to no more than two models, while eliminating coupes and shifting focus to utility vehicles, according to the brand’s global chief Johann de Nysschen.

That appears to confirm a report last year by that said the brand was getting major pushback from parent General Motors in light of slow sales growth and the overall shift in the luxury market from passenger cars to SUVs and crossovers.

The Last Word!

“We have to rebalance our sedan portfolio,” de Nysschen told the Reuters news service in an interview. The Cadillac chief previously refuted a report by this publication outlining Cadillac’s shift in product focus.


Caddy Going Hands-Free in 2018 Launch of Super Cruise

Set to rival Tesla Autopilot, system on CT6 sedan will cost $2,500.

by on Apr.11, 2017

A motorist lets the Cadillac CT6 do the driving in a prototype equipped with Super Cruise.

Come the 2018 model-year, Cadillac CT6 buyers will be able to press a button on their steering wheel and then slip back and relax.

The automaker has finally set a date to launch its long-awaited Super Cruise system, a significant step along the path towards autonomous driving. Somewhat similar to Tesla’s Autopilot, the Caddy technology takes existing technologies like active cruise control and automatic braking a step further, allowing the vehicle to steer itself when operated on well-marked roads.

The Future is Now!

But buyers be advised: you won’t be able to switch on Super Cruise during your morning commute and then stretch out for a quick catnap on the way to work. The system monitors driver behavior to ensure that a human can quickly regain control in the event of a problem. If need be, the system will come to a complete stop and call for help.


Struggling in America, China Carries Cadillac into the Future

Demand in booming Asian market tops U.S.

by on Feb.03, 2017

The Cadillac CT6 making its debut in China.

It has been an icon for more than a century, its very name symbolic of luxury, but these days, Cadillac is fast becoming more Chinese than American.

With a flood of new products backed up by a $1.2 billion assembly plant that opened in Shanghai last year, Caddy’s Chinese sales handily exceed those of the maker’s home market. And, with plans to triple its dealer count in the booming Asian nation – while it hopes to eliminate 40% of its U.S. showrooms – the gap seems likely to continue expanding.

The Last Word!

Cadillac isn’t walking away from the American market. It has grand plans in the works, but the results have been far from convincing since the General Motors brand moved its headquarters from Detroit to New York two years ago. In China, however, “our growth is explosive and sustained,” says Johan de Nysschen, the former Audi of America CEO who has been in charge of GM’s lavish turnaround plan.


Drive Any Cadillac for $1,500 a Month

New approach allows motorists to “subscribe,” rather than own.

by on Jan.05, 2017

Book by Cadillac offers buyers a new ownership experience. Customers pay a flat fee and drive whatever model they like, up to 18 per year.

Cadillac wants to change the way luxury car owners think about buying a car. Caddy has announced a novel approach designed for what the General Motors brand’s marketing chief calls the “sharing economy.”

A blend of traditional car ownership, leasing and car-sharing, Book by Cadillac lets a customer pay a flat, $1,500 monthly fee and then switch cars as often as 18 times per year. That means a motorist might opt for the Cadillac XT5 crossover during the week, swapping out for a high-performance CTS-V over the weekend or, perhaps, the full-size Cadillac Escalade for a weekend of tailgating before the big game.

Luxury News!

“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer. (more…)