Weeks after telling its 925 dealers in the U.S. that they will need to spend big as part of Project Pinnacle, the luxury brand’s quest to once again be a top competitor in the segment, Cadillac is offering some of its dealers a get out of jail free card.
Actually, according to Automotive News, General Motors’ luxury brand is offering 400 dealers as much as $180,000 to close up their stores by the end of next year if they are unwilling or unable to expend the capital needed to upgrade their retail locations.
The dealers in question are the brands 400 “smallest” dealers in the U.S., the paper reported. Cadillac President Johan de Nysschen quickly tried to allay fears that the brand is trying to thin out the herd and that the program is being offered as an alternative for dealers who don’t have the resources to make the commitment. (more…)