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GM Likely to Give Go-Ahead to Cadillac’s Flagship Omega Project

Encouraged by strong response to Ciel concept, Caddy will get new premium-luxury sedan, along with several hybrids and other new models.

by on Aug.29, 2011

Cadillac is expecting the go-ahead to build a new flagship based on the same platform as the Ciel concept car.

General Motors is expected to give the go-ahead to Cadillac’s flagship Omega project before year-end, according to senior sources, the maker’s top management encouraged by the overwhelmingly positive reaction of the luxury division’s new Ciel concept vehicle.

It’s unclear whether a convertible or sedan version based on the big Omega platform would be first to market, but there is a clear consensus that Caddy needs a super-premium model if it is to have a chance of regaining its position as “standard to the world,” as its long-time ad slogan declared.

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Omega would be just one in a wide range of new offerings that would be added to the Cadillac line-up, officials told TheDetroitBureau.com, helping the once-dominant marque fill in the so-called “white space” between its current model mix.  That will include not only a new plug-in hybrid – but very likely some more conventional hybrid-electric models, as well.

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