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Cadillac Exposed!

Here's how brand boss de Nysschen plans to use a new fleet of cars, crossovers and EVs to double U.S. and Chinese sales and even – finally – crash Europe. Exclusively on TheDetroitBureau.com.

by on Apr.06, 2018

Cadillac President John de Nysschen had two big intros in NY, including the CT6 V-Sport.

Cadillac is covering both ends of the spectrum at this month’s New York International Auto Show, offering up both the new entry-luxury XT4 sport-utility vehicle, as well as a high-performance version of its flagship sedan, the new CT6 V-Sport.

The two mark the start of an unprecedented product roll-out that, Cadillac President Johan de Nysschen announced during a NYIAS news briefing, will add 11 models to the brand’s line-up by 2021. But that’s only a glimpse at what’s actually coming, the South African-born executive revealed in an exclusive interview with TheDetroitBureau.com.

The Last Word!

Long positioned as “the standard of the world,” Cadillac fell off its perch in the 1990s, dethroned by high-line European and Asian imports like Lexus, BMW and Mercedes-Benz. It’s had a few false starts in its bid to regain its former glory. But de Nysschen has put in place a do-or-die strategy that is aimed at more than doubling Caddy’s global volume with a mix of new products, advanced powertrains and a new approach to sales and service. Much will depend on the booming Chinese luxury market, but the Caddy chief is also determined to take on key rivals in their home, European market.

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Cadillac Boosts Performance, Cuts Price of ELR Plug-In Hybrid

Move follows cut in price of Chevrolet Spark EV.

by on Apr.15, 2015

Cadillac is looking to stimulate sales of the ELR with a price cut and a power increase.

Cadillac is boosting the performance of its ELR coupe even as it cuts the price of the plug-in hybrid in a bid to boost so far anemic sales of the compact battery vehicle.

The 2016 Cadillac ELR will get 25% more torque and horsepower, enough to launch it from 0 to 60 in just 6.4 seconds. At the same time, its base price will dip to $65,995 prior to U.S. federal tax credits of $7,500. Whether that will help move the needle is far from certain, however.

Electrifying!

Cutting the price on plug-in electrics is in vogue these days. In fact, GM stablemate Chevy announced yesterday it was cutting the price on the Spark by 6% as well as offering a low-mileage lease of $139 a month. Tesla, perhaps the closest comparison to the ELR in terms of segment, introduced a base model for its Model S lineup with a price that is $10k lower than the next best model in the maker’s line-up. Ford, Hyundai, Kia and BMW have all announced low-priced lease options or prices cuts on their EVs to try to stimulate sales. (more…)