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Docherty Latest GM Exec to Exit From Europe

Europe becoming a sinkhole for senior GM managers.

by on Jun.24, 2013

European chief Susan Docherty shown during a recent product preview.

Europe has become a sinkhole for once-promising senior General Motors executives – claiming a number of top managers in recent months including one-time Chevy Volt powertrain overseer Mickey Bly, and now Susan Docherty, who had been spearheading efforts to turn Chevrolet and Cadillac into major players in the European market.

Docherty, president and managing director of Chevrolet and Cadillac Europe, has announced she plans to leave General Motors “to spend more time with her family.”

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The parting is an amiable one, according to GM insiders, who noted that the Canadian-born Docherty will remain at her post until September 30. If Docherty was leaving for another job, her departure from GM would have been immediate, they noted. A successor for Docherty will be named at a later date, GM officials said.

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Cadillac Gets New Global Boss

This time, can it really go global?

by on Oct.09, 2012

Cadillac's new global chief Robert Ferguson comes to GM from the telcomm world.

Cadillac is getting a new boss as General Motors names senior executive Robert E. Ferguson to lead “the global growth” and development of the company’s premium luxury brand.

Ferguson’s position is a new one and underscores the importance GM Chief Executive Officer Dan Akerson is placing on finally transforming Cadillac into a true global competitor for German luxury brands such as Mercedes-Benz, BMW and fast-growing Audi.

Perhaps not so coincidentally, GM also announced more details about its plans for launching the new XTS compact luxury sedan in China, a critical step in Caddy’s efforts to grow beyond North America’s borders.

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In the newly created position of vice president, global Cadillac, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world, GM said. Ferguson’s appointment is effective immediately and he will report directly to GM chairman and CEO Dan Akerson. Responsibility for actual sales is also expected to transition to Ferguson in the new year, GM officials said.

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Cadillac Planning “New Start” in Europe

GM luxury brand planning big roll-out at Geneva Motor Show.

by on Feb.22, 2010

The mesh grille is the most immediate visual cue this is the 2011 Cadillac CTSv Coupe.

The Cadillac CTS Coupe will make its European debut at the upcoming Geneva Motor Show.

General Motors will set up a new distribution unit, Cadillac Europe, in a bid to re-establish its top-line luxury brand in the competitive Continental market.

While details of the new network aren’t being released yet, Cadillac plans a big push at the upcoming Geneva Motor Show, where it will stage the European debut of the new CTS Coupe, as well as the CTS wagonCTS-V performance sedan and second-generation SRX crossover.

“Europe is an important market for Cadillac,” says Cadillac General Manager Bryan Nesbitt, who adds that, “Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness.”

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It’s the latest in a series of recent efforts to land the Caddy brand in what is arguably the most difficult luxury market in the world.  Smaller than the U.S. market, European buyers tend to be loyal to their own brands and, with rare exception, have turned a cold shoulder to both U.S. and Japanese luxury marques.  (more…)