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Posts Tagged ‘Cadillac elmiraj’

Cadillac to Launch New Flagship in Late 2015

by on Sep.19, 2014

The new flagship is expected to show the strong influence of the Cadillac Elmiraj concept coupe.

Cadillac will fill a long-open gap in its line-up when it launches production of an all-new flagship sedan late next year, the as-yet unnamed “high-technology” car set to be produced at General Motors’ “Poletown” plant in Detroit.

The new model, expected to go up against the likes of the Mercedes-Benz S-Class, BMW 7-Series and Audi A8, is expected to introduce the new Super Drive system GM CEO Mary Barra announced earlier this month which will allow autonomous driving on highways. The broader goal is to reposition Cadillac as a serious contender in the premium luxury market it once dominated, especially as the brand expands its global roll-out.

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“The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars,” said Cadillac President Johan de Nysschen. “Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture.

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New Cadillac ATS Coupe to Get Detroit Auto Show Debut

One of many new models under development.

by on Nov.25, 2013

Cadillac is prepping a new coupe version of the ATS.

Gone are the days when a luxury manufacturer could get by with just a handful of different product lines.  These days, high-line makers are racing to fill in all the white spaces they can think of.  Just think BMW, Audi and Mercedes-Benz.

And while Cadillac officials say they won’t try to match their German competitors model for model, General Motors’ flagship brand is well aware that it, too, needs to expand what has been, in recent years, a fairly narrow line-up.

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A number of new products have been launched of late, the new Cadillac ELR plug-in hybrid and CTS sedan just the latest. But you can bet there are more on the horizon – including an all-new coupe version of the compact Caddy ATS that, we’re hearing, should make its debut at the 2014 Detroit Auto Show less than two months from now.

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Cadillac Considers More Battery-Car Options

Maker also developing business plan for Elmiraj concept.

by on Oct.31, 2013

Cadillac is looking at adding other battery-based vehicles that would follow the ELR plug-in, shown here.

Even though its new plug-in hybrid, the Cadillac ELR, is still nearly two months from launch, the Detroit luxury maker is giving serious thought to adding more battery-based vehicles to its line-up, TheDetroitBureau.com has learned.

Other models could include an even larger and more upscale offering than the compact ELR, confided Caddy’s global sales chief Bob Ferguson, who said the technology could generate significant interest among buyers – both at home and abroad – who don’t have General Motors’ flagship brand on their radar screens.

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In a wide-ranging discussion, Ferguson also told TheDetroitBureau.com that there is growing support inside GM for transforming the well-reviewed Elmiraj concept vehicle into a production vehicle – and as quickly as possible, though formal corporate approval is not yet a certainty.

“I’m so optimistic about how well (the Cadillac ELR plug-in) will do, especially on the West Coast and in the Northeast,” said Ferguson during a one-on-one discussion with TheDetroitBureau.com. “It will bring us a lot of new customers, I’m sure.”

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Is Cadillac’s Elmiraj for Real This Time?

Coupe concept offers a hint of a future Caddy flagship.

by on Aug.16, 2013

Cadillac rolls out the Elmiraj Coupe Concept.

Ever since it rolled out the stunning Sixteen show car a decade ago, Cadillac has repeatedly offered hints of what an all-new flagship might look like with a procession of sedan and convertible concepts that most recently included the Ciel two years ago.

So what to make of the new Cadillac Elmiraj, another stunning exercise – this time in coupe form – that General Motors’ luxury division drove up to Tehama, the hilltop retreat of actor Clint Eastwood, last night? Is it the long-awaited flagship or just another el mirage?

What a Concept!

The long, lean coupe – which bore some of the long-nosed DNA of the old Cadillac Sixteen – certainly got people talking, precisely what a luxury brand’s premier model is supposed to do.  And, as the maker’s advanced chief Clay Dean later told TheDetroitBureau.com, “There’s nothing here we couldn’t do today.” But the question is one of “would,” not “could,” and the reality is that Cadillac still has not decided what its long-awaited flagship will be.  In fact, it still could be several different models.

The important thing, global design director Ed Welburn confided in us, “We have to move fast. The competition isn’t standing still.”

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