Cadillac will fill a long-open gap in its line-up when it launches production of an all-new flagship sedan late next year, the as-yet unnamed “high-technology” car set to be produced at General Motors’ “Poletown” plant in Detroit.
The new model, expected to go up against the likes of the Mercedes-Benz S-Class, BMW 7-Series and Audi A8, is expected to introduce the new Super Drive system GM CEO Mary Barra announced earlier this month which will allow autonomous driving on highways. The broader goal is to reposition Cadillac as a serious contender in the premium luxury market it once dominated, especially as the brand expands its global roll-out.
“The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars,” said Cadillac President Johan de Nysschen. “Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture.