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Cadillac Expects Sales Increase in 2013

Strength of compact luxury segment makes ATS a leader.

by on Mar.29, 2013

2014 Cadillac CTS

Cadillac expects to chalk up big sales gains this year thanks to the growing popularity of the new Cadillac ATS and the arrival of the new Cadillac CTS this fall, which was unveiled at the New York International Auto Show.

Bob Ferguson, the head of General Motors’ luxury car unit, noted after the unveiling of the 2014 CTS that Cadillac sales are up 30 percent through the first two months of 2013. “I see that continuing,” said Ferguson. In addition, 70 percent of the sales of new ATS, which was named North American Car of The Year in January, are to buyers new to the Cadillac brand, he said.

The Last Word!

In addition, the third generation of the CTS is due this fall and serves to underscore Cadillac’s determination to challenge the trio of German brands, Audi, BMW and Mercedes-Benz, that have come to define the luxury segment, he said.

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