As part of an ambitious campaign to grow the brand and expand its line-up, Cadillac is giving serious thought to moving some of its key team members out of Detroit, with a new base in New York one of the possibilities, several well-placed sources have confirmed for TheDetroitBureau.com.
Such a move would be designed to give what one source called “breathing room” between the luxury brand’s sales, marketing and research staff and the rest of GM. But the move has “not been finalized,” another insider cautioned, a spokesman saying there are currently “no changes” to announce.
Cadillac would be the latest location brand to relocate in a bid to enhance its autonomy from its parent. The most recent was Infiniti, the luxury arm of Nissan Motor Co., which several years ago moved its headquarters to Hong Kong as part of an effort to transform itself from a niche, second-tier luxury brand largely focused on the U.S. market to a truly global player.