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Cadillac May Move Sales, Marketing Ops Out of Detroit

by on Aug.22, 2014

Johan de Nysschen, Cadillac's new boss, will be making some tought product and personnel decisions in the months ahead.

As part of an ambitious campaign to grow the brand and expand its line-up, Cadillac is giving serious thought to moving some of its key team members out of Detroit, with a new base in New York one of the possibilities, several well-placed sources have confirmed for

Such a move would be designed to give what one source called “breathing room” between the luxury brand’s sales, marketing and research staff and the rest of GM. But the move has “not been finalized,” another insider cautioned, a spokesman saying there are currently “no changes” to announce.

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Cadillac would be the latest location brand to relocate in a bid to enhance its autonomy from its parent. The most recent was Infiniti, the luxury arm of Nissan Motor Co., which several years ago moved its headquarters to Hong Kong as part of an effort to transform itself from a niche, second-tier luxury brand largely focused on the U.S. market to a truly global player.


Cadillac Planning Numerous Product, Concept Roll-outs in 2012 – 2013

New crossover, update of Ciel premium luxury model in mix.

by on Jan.13, 2012

Advanced designer Clay Dean's studio is busy working up new Cadillac products, including a follow-up to the ultra-luxury Ciel, shown here..

It’s been a busy few months from Cadillac, what with the L.A. Auto Show launch of the new XTS premium-luxury sedan and the introduction in Detroit of the new ATS entry-lux model.  “But we’re not getting any time off,” a senior Caddy official told during a background conversation at the Detroit Auto Show.

For his part, General Motors North America President Mark Reuss acknowledges there are a number of “open spaces” in the Cadillac line-up, and that it will be essential to fill at least some of them if the maker aims to regain a level of competitiveness against the dominant German and Japanese luxury brands, like BMW, Mercedes-Benz and Lexus.

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Reuss declined to discuss specifics for Cadillac’s expanded line-up, but in a series of background conversations, company officials provided an outline that hints at an aggressive new product strategy that will bring at least one, and possibly two new crossovers to market, while we will also be seeing a follow-up to the well-received Ciel super-premium luxury concept that Caddy rolled out at the Pebble Beach Concours d’Elegance last August.


New Cadillac ATS Aims to Become Luxury Brand’s Best-Seller

Sedan will be followed by wagon, performance model, other spin-offs.

by on Jan.09, 2012

Cadillac's new ATS reaches showrooms over the summer, shortly after the launch of the big XTS.

It may be Cadillac’s smallest model but the new ATS sedan has some big shoes to fill.

Making its debut at the 2012 North American International Auto Show, in Detroit, this week, Caddy gave the automotive media a sneak peak Sunday night at the 2013 model, which will follow the luxury brand’s premium-luxury XTS sedan to market later this year.

Slotting beneath the current mid-range Cadillac CTS, the 2013 ATS will target some of the world’s most popular luxury models, like the BMW 3-Series and Mercedes-Benz C-Class. But Caddy officials are nothing if not confident, General Motors President Mark Reuss suggesting that the new offering should eventually become the best-selling model in the Cadillac line-up – and give the U.S. brand the nudge it needs to crack key overseas markets like Europe.

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The 2013 Cadillac ATS will be produced at a GM plant in Lansing, Michigan, the same factory now producing the larger CTS.  The underlying platform for the two share some similarities, but Caddy Chief Engineer David Leone stresses that the “architecture” of the smaller model has undergone extensive revisions designed to not only improved its ride and handling but also to sharply reduce its weight.