Advanced designer Clay Dean's studio is busy working up new Cadillac products, including a follow-up to the ultra-luxury Ciel, shown here..
It’s been a busy few months from Cadillac, what with the L.A. Auto Show launch of the new XTS premium-luxury sedan and the introduction in Detroit of the new ATS entry-lux model. “But we’re not getting any time off,” a senior Caddy official told TheDetroitBureau.com during a background conversation at the Detroit Auto Show.
For his part, General Motors North America President Mark Reuss acknowledges there are a number of “open spaces” in the Cadillac line-up, and that it will be essential to fill at least some of them if the maker aims to regain a level of competitiveness against the dominant German and Japanese luxury brands, like BMW, Mercedes-Benz and Lexus.
Reuss declined to discuss specifics for Cadillac’s expanded line-up, but in a series of background conversations, company officials provided an outline that hints at an aggressive new product strategy that will bring at least one, and possibly two new crossovers to market, while we will also be seeing a follow-up to the well-received Ciel super-premium luxury concept that Caddy rolled out at the Pebble Beach Concours d’Elegance last August.