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Cadillac Exposed!

Here's how brand boss de Nysschen plans to use a new fleet of cars, crossovers and EVs to double U.S. and Chinese sales and even – finally – crash Europe. Exclusively on TheDetroitBureau.com.

by on Apr.06, 2018

Cadillac President John de Nysschen had two big intros in NY, including the CT6 V-Sport.

Cadillac is covering both ends of the spectrum at this month’s New York International Auto Show, offering up both the new entry-luxury XT4 sport-utility vehicle, as well as a high-performance version of its flagship sedan, the new CT6 V-Sport.

The two mark the start of an unprecedented product roll-out that, Cadillac President Johan de Nysschen announced during a NYIAS news briefing, will add 11 models to the brand’s line-up by 2021. But that’s only a glimpse at what’s actually coming, the South African-born executive revealed in an exclusive interview with TheDetroitBureau.com.

The Last Word!

Long positioned as “the standard of the world,” Cadillac fell off its perch in the 1990s, dethroned by high-line European and Asian imports like Lexus, BMW and Mercedes-Benz. It’s had a few false starts in its bid to regain its former glory. But de Nysschen has put in place a do-or-die strategy that is aimed at more than doubling Caddy’s global volume with a mix of new products, advanced powertrains and a new approach to sales and service. Much will depend on the booming Chinese luxury market, but the Caddy chief is also determined to take on key rivals in their home, European market.

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First Look: Cadillac’s First Unique New Engine in 35 Years

Hand-built, hand-signed.

by on Mar.21, 2018

Cadillac's first all-new engine in 35 years is this 4.2-liter, twin turbo V8 putting out 550 horsepower for the all-new CT6 V-Sport.

When it relocated its headquarters to New York a few years back, Cadillac President Johan de Nysschen promised the move would help the luxury brand gain some much-needed distance from the rest of the General Motors line-up. One welcome indication that we can take him at his word will make its debut in the Big Apple next week.

While much has been said about the upcoming Caddy XT4 crossover, the New York International Auto Show will also bring the debut of the CT6 V-Sport. More significantly, that high-performance sedan will bring with it the launch of the first unique-to-Cadillac engine since the marque introduced the Northstar V-8 for the old Allante roadster 35 years ago.

Product News!

“Designing an all-new engine was the best way to achieve the performance goals for the CT6 V-Sport,” said Jordan Lee, 4.2L TT V-8 chief engineer. “It builds on Cadillac’s well-established turbocharging know-how and forges new ground with innovative features that deliver exceptional performance and refinement.” (more…)