Detroit Bureau on Twitter

Posts Tagged ‘cadillac ct4’

Cadillac to Slash Sedan Line-Up, Shift Focus to SUVs

De Nysschen Confirms Earlier Report by TheDetroitBureau.com.

by on Jul.28, 2017

Despite solid reviews, sales of the Cadillac CT6 haven't lived up to expectations.

Cadillac will pair back its existing sedan line-up to no more than two models, while eliminating coupes and shifting focus to utility vehicles, according to the brand’s global chief Johann de Nysschen.

That appears to confirm a report last year by TheDetroitBureau.com that said the brand was getting major pushback from parent General Motors in light of slow sales growth and the overall shift in the luxury market from passenger cars to SUVs and crossovers.

The Last Word!

“We have to rebalance our sedan portfolio,” de Nysschen told the Reuters news service in an interview. The Cadillac chief previously refuted a report by this publication outlining Cadillac’s shift in product focus.

(more…)