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Cadillac Planning CUV Blitz

Latest addition will target downsized imports like BMW X1.

by on Nov.19, 2015

The Cadillac XT5 at its LA debut, along with Caddy Pres. Johan de Nysschen and GM global product development director Mark Reuss.

With the official L.A. Auto Show debut of the Cadillac XT5, the Detroit luxury brand plans an unprecedented assault on the booming utility vehicle market, with three other crossover-based models under development.

That’s one more CUV than Caddy officials had previously confirmed, TheDetroitBureau.com has learned, the latest planned addition meant to target the likes of the Audi Q3 and BMW X1. It will enter one of the world’s fastest-growing vehicle segments, senior company officials said.

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“We keep expanding the plan,” said Johan de Nysschen, president of the Cadillac brand. The decision was made because such compact utility vehicles are experiencing “strong growth in China, and as more Millennials enter the luxury segment that will expand growth in the U.S., as well.

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Cadillac Takes Aim at Lexus

Compact CUV could undercut rival’s crossover dominance.

by on Aug.30, 2012

Cadillac's new ATS may soon have a lot more company in the showroom - including a compact CUV.

Once the reigning U.S. luxury brand Cadillac is eager to reclaim lost ground and has put a target on the back of Lexus, which was itself the best-selling luxury brand until last year’s Japanese earthquake violently disrupted production.

The 2013 model-year will be a big one for the U.S. maker, as it rolls out both the new ATS compact luxury sedan and the more upscale XTS.  Cadillac is also working on plans to expand its line-up even further, officials now openly discussing plans to add a compact crossover – as TheDetroitBureau.com first reported.

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When asked about which brand was likely to windup to “donate” some market share as the deck is reshuffled in the luxury, segment, Cadillac’s marketing boss Don Butler didn’t hesitate – “Lexus,” he said, suggesting it certainly has a large pool of owners who could be persuaded to try something different.

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