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Posts Tagged ‘Cadillac CMO Deborah Wahl’

Cadillac Puts Wahl Up as New Marketing Chief

New CMO building on predecessor's efforts.

by on Mar.07, 2018

Cadillac named Deborah Wahl, former marketing chief at McDonalds, to be CMO. She's held several posts within the auto industry.

Cadillac needs all the help it can get from a lot of different places, and it’s getting it.

General Motors’ luxury brand announced it is bringing on Deborah Wahl, an executive with experience inside and outside the automotive industry, to serve as Global Chief Marketing Officer at a critical time in the brand’s transformation.

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Wahl’s appointment is effective March 26 and comes on the heels of Cadillac’s effort to create a splash during the annual Academy Award telecast. The show drew a disappointingly small audience. (more…)