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Posts Tagged ‘Cadillac China sales’

Cadillac Exposed!

Here's how brand boss de Nysschen plans to use a new fleet of cars, crossovers and EVs to double U.S. and Chinese sales and even – finally – crash Europe. Exclusively on TheDetroitBureau.com.

by on Apr.06, 2018

Cadillac President John de Nysschen had two big intros in NY, including the CT6 V-Sport.

Cadillac is covering both ends of the spectrum at this month’s New York International Auto Show, offering up both the new entry-luxury XT4 sport-utility vehicle, as well as a high-performance version of its flagship sedan, the new CT6 V-Sport.

The two mark the start of an unprecedented product roll-out that, Cadillac President Johan de Nysschen announced during a NYIAS news briefing, will add 11 models to the brand’s line-up by 2021. But that’s only a glimpse at what’s actually coming, the South African-born executive revealed in an exclusive interview with TheDetroitBureau.com.

The Last Word!

Long positioned as “the standard of the world,” Cadillac fell off its perch in the 1990s, dethroned by high-line European and Asian imports like Lexus, BMW and Mercedes-Benz. It’s had a few false starts in its bid to regain its former glory. But de Nysschen has put in place a do-or-die strategy that is aimed at more than doubling Caddy’s global volume with a mix of new products, advanced powertrains and a new approach to sales and service. Much will depend on the booming Chinese luxury market, but the Caddy chief is also determined to take on key rivals in their home, European market.

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Struggling in America, China Carries Cadillac into the Future

Demand in booming Asian market tops U.S.

by on Feb.03, 2017

The Cadillac CT6 making its debut in China.

It has been an icon for more than a century, its very name symbolic of luxury, but these days, Cadillac is fast becoming more Chinese than American.

With a flood of new products backed up by a $1.2 billion assembly plant that opened in Shanghai last year, Caddy’s Chinese sales handily exceed those of the maker’s home market. And, with plans to triple its dealer count in the booming Asian nation – while it hopes to eliminate 40% of its U.S. showrooms – the gap seems likely to continue expanding.

The Last Word!

Cadillac isn’t walking away from the American market. It has grand plans in the works, but the results have been far from convincing since the General Motors brand moved its headquarters from Detroit to New York two years ago. In China, however, “our growth is explosive and sustained,” says Johan de Nysschen, the former Audi of America CEO who has been in charge of GM’s lavish turnaround plan.

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GM Sets New First-Half Sales Record in China

Sales jump despite economic uncertainty of falling stock market.

by on Jul.07, 2015

GM's sales in China were up 4.4% through the first six months of the year, including Cadillac.

Despite worries over a substantial drop of the Chinese stock market and new competition from domestic brands, General Motors and its joint ventures reported record retail sales of 1,719,202 vehicles during the first six months of the year in China.

Demand was up 4.4% from the first half of 2014. The increase was driven primarily by GM’s improved mix of SUVs and MPVs. While the news of an increase was positive, it fell short of the 10.4% increase in the first half of 2014.

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“An evolving product mix is essential for meeting the diverse demand in China, given its position as the world’s largest vehicle market,” said GM Executive Vice President and GM China President Matt Tsien. “We will continue to add more new and refreshed models in the second half to keep up our growth momentum.” (more…)

Cadillac Counting on Big Gains in China

Asian nation could soon match U.S. sales.

by on Sep.24, 2014

Cadillac is looking for big gains in China. The luxury maker has seen big gains in the country in recent years, including the new ATS.

Cadillac is counting big on China to give it some much-needed momentum, and the booming Asian market could soon be delivering volume matching that of the U.S., senior Cadillac officials indicate.

General Motors’ flagship brand is launching some of the most significant changes in its 112-year history, and expanding its presence abroad will be critical, new Cadillac chief Johan de Nysschen told TheDetroitBureau.com. But to fully meet the expectations of picky Chinese buyers, Cadillac will also have to deliver more products that are less focused on the demands of the American market.

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Only recently having launched production in Shanghai, China is already expected to see sales of about 70,000 vehicles for all of 2014, a 40% year-over-year increase. “And we could very well hit 100,000 next year,” said de Nysschen. (more…)