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Brand boss de Nysschen out in Shake-Up at Cadillac

Move comes at launch of critical new products.

by on Apr.18, 2018

Johan de Nysschen, now former Caddy chief, said in New York last month Caddy's upcoming product lines could double current sales.

Just weeks after presiding over the debut of two critical new products, the CT6 V-Sport sedan and XT4 sport-utility vehicle, Johan de Nysschen is out as the head of the Cadillac brand, replaced by Steve Carlisle, a fast-track executive credited with major turnarounds for parent General Motors in Canada and Thailand.

With extensive experience in the global luxury car market, including stints with BMW, Audi and Infiniti, de Nysschen laid out broad plans for Cadillac’s revival after joining the brand in 2014. That ranged from additions to its product portfolio to the decision to move Caddy from Detroit to New York City to give it more distance from the parent company and put it at the center of one of the country’s biggest luxury car markets. But several sources suggested senior GM management was growingly increasingly concerned about Caddy’s weak performance in its home market.

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“We appreciate Johan’s efforts over the last four years in setting a stronger foundation for Cadillac,” said General Motors President Dan Ammann, who helped lure de Nysschen from Infiniti to Cadillac. “Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change. This move will further accelerate our efforts in that regard.” (more…)