With the upcoming launch of the Cadillac ATS the once-dominant luxury brand hopes to begin the difficult task of rebuilding its once-lofty reputation and challenging such import stalwarts as BMW, Mercedes-Benz and Audi.
The ATS is not only the first compact Caddy model line in three decades but the marque’s first product to offer a four-cylinder engine – two, in fact – since the dreaded Cimarron, a vehicle whose mere mention evoked reflexively painful winces during a preview of the new ATS this week.
Specifically aimed at the luxury compact benchmark, the ATS will debut in sedan form with a choice of three powertrain packages. But numerous Cadillac insiders revealed to TheDetroitBureau.com that this is likely just the beginning. An array of additional ATS variants likely will follow. Among those under serious consideration are an ATS Coupe and the seemingly requisite V-Series version.