Even though U.S. motorists haven’t been all that charged up by the nascent battery-car market, there’s a flood of new products heading for showrooms in the coming month. But while most makers are struggling to drive down prices, betting that the cheaper the product the bigger the demand, a handful of manufacturers are targeting the other end of the spectrum.
Among the brands betting that even affluent buyers want to go green are Porsche, BMW, Mercedes-Benz and, of course, Tesla which has been beating even its own optimistic forecasts with the Model S electric vehicle. A few months from now, Cadillac will join the upscale list with the launch of its new ELR plug-in hybrid.
Think of it as a mix of something old and something new. The 2015 Cadillac ELR features the latest take on the maker’s distinctive Art & Science design language – as well as the most elegant and high-tech interior Caddy has ever offered. Under that sexy skin, however, is an updated version of the Voltec plug-in hybrid system already in use in the more mainstream Chevrolet Volt – albeit with some welcome improvements.