(Copyright 2014, TheDetroitBureau.com)
There was a time when luxury brands sought exclusivity above all else, even if that meant shutting the door on some potential buyers. No longer, as Mercedes-Benz has demonstrated with a rapidly expanding line-up that will soon reach from the under-$30,000 CLA to the top-line S600 Pullman limousine that, in some configurations, could top $1 million.
While Mercedes has confirmed plans to add 30 new or updated models by 2020 – rivals BMW and Audi making similar moves — Cadillac has been subsisting on a handful of products. But that’s about to change.
As part of a global restructuring that includes the move of its headquarters to New York City, the General Motors luxury division will unleash an unprecedented product assault aimed at catching up to its German rivals.
As with Mercedes, Cadillac could cover a far broader range of market segments, running from entry-lux to super-premium, by decade’s end, new global chief Johan de Nysschen told TheDetroitBureau.com in an exclusive interview.