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Posts Tagged ‘Cadillac ATS’

Cadillac May Move Sales, Marketing Ops Out of Detroit

by on Aug.22, 2014

Johan de Nysschen, Cadillac's new boss, will be making some tought product and personnel decisions in the months ahead.

As part of an ambitious campaign to grow the brand and expand its line-up, Cadillac is giving serious thought to moving some of its key team members out of Detroit, with a new base in New York one of the possibilities, several well-placed sources have confirmed for TheDetroitBureau.com.

Such a move would be designed to give what one source called “breathing room” between the luxury brand’s sales, marketing and research staff and the rest of GM. But the move has “not been finalized,” another insider cautioned, a spokesman saying there are currently “no changes” to announce.

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Cadillac would be the latest location brand to relocate in a bid to enhance its autonomy from its parent. The most recent was Infiniti, the luxury arm of Nissan Motor Co., which several years ago moved its headquarters to Hong Kong as part of an effort to transform itself from a niche, second-tier luxury brand largely focused on the U.S. market to a truly global player.

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GM’s Reuss Confims Cadillac’s Plans for Flagship Sedan

A book-end for a rapidly expanding product line-up.

by on Aug.20, 2014

The Cadillac Elmiraj concept is expected to have a strong influence on the new flagship, though it will go with a sedan body style.

Cadillac will finally bring to market a full-size luxury flagship sedan late next year, Mark Reuss, the global product development chief for General Motors confirmed.

The new model, as TheDetroitBureau.com previously reported, is expected to go up against some of the toughest competitors in the luxury automotive market, including the likes of the Mercedes-Benz S-Class, the best-selling premium sedan. Industry analysts expect the new model to showcase Caddy’s distinctive Art & Science design language while also offering an array of new comfort, performance and safety features.

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“What we do there has got to be a symbol of excellence,” Reuss said during a media scrum following a GM event for student interns. “This is a car that Cadillac needs that will define this brand in terms of innovation and excellence.”

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New Car Sales Booming, But Good Deals Abound

KBB.com points out best August offers.

by on Aug.14, 2014

Looking for a good deal this month? The Fiat 500 can be gotten for as little as $99 a month, according to KBB.com.

New car and truck sales are still humming along in 2014, but if you’re searching for a deal, compact and midsize sedans are the segments where you should start the hunting.

There are deals for those looking to lease or buy, especially for the Fiat 500. Right now, according to KBB.com, a 2014 Fiat 500 can be had for as little as $99 a month for 24 months. It requires nearly $2,400 down. However, if you’re looking to buy, the same car can be had for $265 a month for 60 months using the $3,000 cash back the automaker is offering buyers.

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“Compact and midsize sedans are among the most popular segments in the United States, and this month consumers will be able to find red-hot deals on the Toyota Camry, Ford Fusion and Chevrolet Cruze,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. (more…)

Cadillac Counting on New Product to Reverse Slump

New Caddy boss expected to accelerate product expansion plans.

by on Jul.30, 2014

The new Cadillac crest - minus the wreath - debuts on the 2015 ATS Coupe.

“New product is the lifeblood of any brand,” said Jim Vurpillat, the marketing director for Cadillac, as he took a break during a media drive of the luxury maker’s new ATS Coupe.  He and the rest of Cadillac’s management team certainly have to hope so after the unexpected slide the General Motors division has taken so far this year.

The ATS Coupe, a new line of performance models, a flagship sedan, a compact crossover and other new products are moving their way through the Caddy pipeline. But the brand could see the pace of that rollout accelerate in the near future under the guidance of a new global brand boss who will officially join the Caddy team later this week.

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Johan de Nysschen, most recently the CEO of Nissan’s Infiniti division and before that head of Audi of America, was brought in as part of a plan to give Cadillac more independence from GM. And company insiders suggest that the South African-born executive negotiated a deal that will also give Caddy more of the product it needs to compete against aggressive German rivals Mercedes-Benz, BMW and Audi, as well as Infiniti, Lexus, Lincoln and luxury upstart Hyundai.

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Sales in a Slump, Cadillac Loses Another Key Executive

Global chief Ferguson returns to Washington as top lobbyist.

by on Jul.11, 2014

Cadillac's global chief Bob Ferguson with the 2015 Escalade during its NYC debut.

General Motors is looking for an executive to head up the Cadillac division, following the announcement that the luxury brand’s current leader Robert Ferguson has been named Senior Vice President, Global Public Policy.

It’s the latest in a string of top management departures for Cadillac, and comes at a critical time for the brand which is struggling to regain momentum as it rolls out key new products in a bid to reverse a sharp and unexpected sales dip.

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A veteran Washington hand who spent 10 years in the nation’s capital as AT&T’s top lobbyist, Ferguson had spent only two years as Cadillac’s global chief. But his departure isn’t entirely unexpected, as he has been splitting his time between the luxury brand and a key role as part of the management team responding to the recall crisis that has engulfed GM since February.

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Cadillac Loses Another Top Exec

Turmoil at the top as sales bottom out.

by on Jun.19, 2014

Bill Peffer becomes the third U.S. sales chief to leave Cadillac in less than two years.

This was supposed to be a big year for Cadillac as it rolled out new models like the CTS and updated Escalade, and solidified the gains of other recent models, such as the compact ATS and big XTS sedans. But instead of growth, the brand has been wracked with turmoil, losing a procession of senior managers as sales have unexpectedly tumbled.

Cadillac’s only recently hired U.S. sales chief has left the company for supposedly personal reasons. Whether he fell short of expectations, General Motors isn’t revealing, but the luxury brand’s volume was down 2.3% for the first five months of the year, a sharp disappointment considering Caddy had been anticipating double-digit sales growth in 2014.

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The departure of Bill Peffer, who joined GM just last autumn, is the latest in a series of executive departures, a list that includes former Cadillac global strategic development chief Don Butler, who left the company last August, and Peffer’s predecessor Chase Hawkins, who was fired as sales chief for “violating a company policy.”

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Cadillac Adds New ATS Coupe to Line-Up

New 2-door expected to be nimbler, "more fun to drive."

by on Jan.14, 2014

Cadillac has beefed up the performance and handling of the new-for-2015 ATS Coupe.

Cadillac’s downsized ATS sedan is about to be joined by a new coupe – which is making its debut today at the North American International Auto Show in Detroit. And it promises to be a seriously fun ride.

The 2015 ATS Coupe is the smallest 2-door ever offered by Caddy, and it follows a very different design direction from the earlier, over-the-top CTS Coupe and reflects the general toning-down of the edgy Art & Science design language Cadillac first introduced more than a decade ago.

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“What you see is a clear progression for the brand,” explains Andrew Smith, Cadillac’s new executive design director, adding that the goal was to blend the familiar Cadillac hard creases on softer, more “subtle forms.”

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Cadillac ATS Lands in China

Luxury model joins XTS in Asian line-up.

by on Nov.27, 2013

The Cadillac ATS makes its Chinese debut.

Hoping to build momentum in what is rapidly becoming the world’s largest luxury car market, Cadillac is introducing its compact ATS model into China where it will join the bigger XTS model introduced earlier in the year.

For now, however, the smaller of the two luxury cars will continue to be imported from the U.S. which means buyers will have to pay a premium in the form of import duties. Caddy began producing the XTS model in China this year.

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The ATS, which Cadillac bills as a luxury sports sedan, is making its official debut at the Auto Guangzhou 2013 car show in Southern China. The imported model will be offered in four trim levels along with five exterior and two interior color options, and will be priced from $52,000 to $72,000, General Motors officials said.

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New Cadillac ATS Coupe to Get Detroit Auto Show Debut

One of many new models under development.

by on Nov.25, 2013

Cadillac is prepping a new coupe version of the ATS.

Gone are the days when a luxury manufacturer could get by with just a handful of different product lines.  These days, high-line makers are racing to fill in all the white spaces they can think of.  Just think BMW, Audi and Mercedes-Benz.

And while Cadillac officials say they won’t try to match their German competitors model for model, General Motors’ flagship brand is well aware that it, too, needs to expand what has been, in recent years, a fairly narrow line-up.

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A number of new products have been launched of late, the new Cadillac ELR plug-in hybrid and CTS sedan just the latest. But you can bet there are more on the horizon – including an all-new coupe version of the compact Caddy ATS that, we’re hearing, should make its debut at the 2014 Detroit Auto Show less than two months from now.

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Humbled Caddy Needs Products – and Patience – Admits Global Brand Boss

Opinion: Cadillac is far from again being “the standard of the world.”

by on Oct.08, 2013

The 2015 Cadillac Escalade will again serve as the luxury brand's de facto flagship.

It was inevitable that at least one Cadillac executive would repeat the tired old cliché, describing the brand as “the standard of the world,” during a preview of the new 2015 Escalade in New York City on Monday night.

But Caddy’s global marketing chief Bob Ferguson put a more realistic frame around things when, in a later interview, he admitted that new models like the Escalade and 2014 CTS sedan are, “right now stronger than the brand.”

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It’s been nearly a half century since Cadillac could bill itself the unquestionable standard in the luxury market, and more than a decade since it gave up its U.S. sales lead to import makers like Lexus, BMW and Mercedes-Benz.

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