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Posts Tagged ‘Cadillac ATS’

Cadillac Adds New ATS Coupe to Line-Up

New 2-door expected to be nimbler, "more fun to drive."

by on Jan.14, 2014

Cadillac has beefed up the performance and handling of the new-for-2015 ATS Coupe.

Cadillac’s downsized ATS sedan is about to be joined by a new coupe – which is making its debut today at the North American International Auto Show in Detroit. And it promises to be a seriously fun ride.

The 2015 ATS Coupe is the smallest 2-door ever offered by Caddy, and it follows a very different design direction from the earlier, over-the-top CTS Coupe and reflects the general toning-down of the edgy Art & Science design language Cadillac first introduced more than a decade ago.

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“What you see is a clear progression for the brand,” explains Andrew Smith, Cadillac’s new executive design director, adding that the goal was to blend the familiar Cadillac hard creases on softer, more “subtle forms.”

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Cadillac ATS Lands in China

Luxury model joins XTS in Asian line-up.

by on Nov.27, 2013

The Cadillac ATS makes its Chinese debut.

Hoping to build momentum in what is rapidly becoming the world’s largest luxury car market, Cadillac is introducing its compact ATS model into China where it will join the bigger XTS model introduced earlier in the year.

For now, however, the smaller of the two luxury cars will continue to be imported from the U.S. which means buyers will have to pay a premium in the form of import duties. Caddy began producing the XTS model in China this year.

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The ATS, which Cadillac bills as a luxury sports sedan, is making its official debut at the Auto Guangzhou 2013 car show in Southern China. The imported model will be offered in four trim levels along with five exterior and two interior color options, and will be priced from $52,000 to $72,000, General Motors officials said.

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New Cadillac ATS Coupe to Get Detroit Auto Show Debut

One of many new models under development.

by on Nov.25, 2013

Cadillac is prepping a new coupe version of the ATS.

Gone are the days when a luxury manufacturer could get by with just a handful of different product lines.  These days, high-line makers are racing to fill in all the white spaces they can think of.  Just think BMW, Audi and Mercedes-Benz.

And while Cadillac officials say they won’t try to match their German competitors model for model, General Motors’ flagship brand is well aware that it, too, needs to expand what has been, in recent years, a fairly narrow line-up.

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A number of new products have been launched of late, the new Cadillac ELR plug-in hybrid and CTS sedan just the latest. But you can bet there are more on the horizon – including an all-new coupe version of the compact Caddy ATS that, we’re hearing, should make its debut at the 2014 Detroit Auto Show less than two months from now.

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Humbled Caddy Needs Products – and Patience – Admits Global Brand Boss

Opinion: Cadillac is far from again being “the standard of the world.”

by on Oct.08, 2013

The 2015 Cadillac Escalade will again serve as the luxury brand's de facto flagship.

It was inevitable that at least one Cadillac executive would repeat the tired old cliché, describing the brand as “the standard of the world,” during a preview of the new 2015 Escalade in New York City on Monday night.

But Caddy’s global marketing chief Bob Ferguson put a more realistic frame around things when, in a later interview, he admitted that new models like the Escalade and 2014 CTS sedan are, “right now stronger than the brand.”

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It’s been nearly a half century since Cadillac could bill itself the unquestionable standard in the luxury market, and more than a decade since it gave up its U.S. sales lead to import makers like Lexus, BMW and Mercedes-Benz.

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Compact Luxury Cars Could be the Next Big Thing

Mercedes, BMW, Audi and other high-line brands move mainstream.

by on Oct.02, 2013

The new 2014 CLA 250 takes Mercedes-Benz into a segment where competitors include Ford's upscale Fusion Titanium editions.

While the all-new 2014 S-Class sedan might serve as the “flagship” of the Mercedes-Benz line-up, the German luxury maker’s big news this coming year is actually its smallest offering, the new CLA.

At first glance, it’s easy to confuse the coupe-like sedan with the older Mercedes CLS model, something that was far from coincidental, company officials concede.  But there’s no confusing the numbers on the Munroney window sticker, the compact CLA starting at just $29,990 – compared with the $73,025 base price of the bigger four-door.

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With the launch of the CLA, Mercedes is going after a new generation of luxury buyers that it hopes will become long-term brand loyalists. But the German maker isn’t alone.  Virtually every manufacturer in the luxury car segment, from BMW to Volvo, is rushing to market downsized and lower-priced luxury models, whether sedan, coupe or crossover.  And that could be particularly bad news for mainstream manufacturers like Ford Motor Co. who have themselves been pushing upwards into the luxury segment.

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Cadillac Readies Overdue Escalade Replacement

GM plans “most sophisticated” SUV it has ever built.

by on Jun.14, 2013

Cadillac is finally getting ready to launch a replacement for the aged Escalade SUV.

The next generation Cadillac Escalade, which is due out next spring, will be the most sophisticated sport utility vehicle every built by General Motors, GM executives told analysts this week during a meeting at the company’s Milford Proving Grounds.

Robert Ferguson, GM vice president of Global Cadillac, offered analysts a glimpse at the 2015 Escalade and emphasized it is expected to play a major role in the growth of Cadillac, which is enjoying its best year since 1976.

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“The Escalade is still a very bold vehicle,” Ferguson said. “But the next generation is going to become more sophisticated.”

Ferguson said the new Escalade will meet or exceed the expectations of high-line buyers with a luxury interior that will match or exceed those found in luxury passenger cars.

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2014 Cadillac CTS Will Be Bigger; So Will Price Tag

New sedan takes more direct aim at Euro imports.

by on Jun.14, 2013

The 2014 Cadillac CTS makes its debut at the recent New York International Auto Show.

In its first two incarnations, the Cadillac CTS was a so-called “tweener car,” sized somewhere between the BMW 3-Series and the bigger 5-Series.  And that was reflected in a price tag smaller than comparable European models.

Not anymore.  When the 2014 Cadillac CTS rolls into showrooms later this year it will be more directly targeted against its bigger German rival – and it will carry a larger MSRP, as well, the maker has announced, more in line with the BMW 5-Series.

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That means a starting price of $46,025 for the third-generation CTS, up from around $40,000 today – and much closer to the $48,725 base BMW 528i. The totally redesigned Caddy won’t quite reach as high as its German rival, however.  The new, high-performance CTS Vsport will go for $59,995 compared to $65,925 for the BMW 550i xDrive – the BMW term for all-wheel-drive. And the German maker’s own super-performance model, the M5 will set you back $92,425.

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Cadillac Goes Rogue

Maker lines up new agency for nearly $250 million account.

by on Jun.12, 2013

Rogue will have the challenge of making sure Cadillac's new CTS line is a success.

Cadillac is going Rogue – the Detroit-based luxury maker lining up a new agency by that name to handle nearly $250 million in annual spending as it struggles to regain its former grandeur in a luxury market today largely dominated by German competitors.

GM has struggled for several decades with declining sales directly related to its stodgy and outdated image. The maker has been trying to attract a younger, more upscale audience with a combination of new products and hipper advertising such as the “Cadillac v The World campaign” it ran to introduce the new ATS during last year’s Olympics.

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But it now plans to part ways with Fallon, the agency it had been using since 2010, in favor of Rogue, a new firm that actually brings together three separate different agencies that operate under the Interpublic Group banner. That includes Hill Holiday, Lowe and Partners and Campbell-Ewald. It is, in fact, an especially sweet victory for the latter firm, which recently moved its headquarters from the suburb of Warren, Michigan to downtown Detroit.

Caddy's old agency, Fallon, produced the "Cadillac v the World" ad campaign.

Campbell-Ewald nearly collapsed a few years ago when it lost the $600 million Chevrolet account it had held for 91 years. While it will now have to share Caddy, which reportedly billed $244 million last year, it’s still an important addition to the portfolio for the firm.

The choice of Rogue followed the requisite shoot-off between ad agencies, though there has been a buzz for more than a month that Campbell-Ewald would likely have some role – underscored by the firm’s decision to move back downtown.

Suggesting all the agencies vying for the account had “demonstrated a high level of thinking,” Cadillac’s global boss Bob Ferguson stressed that, “We selected Rogue because its strategic insights, creative vision for Cadillac and strong luxury and automotive experience were the best match for our global growth plan.”

The word, global, is critical in the equation.  While Cadillac has long billed itself as the “standard for the world,” it has really been limited to the North American market.  And while it was long the number one luxury brand in the U.S. it was eclipsed more than a decade ago by German marques Mercedes-Benz and BMW, and Japan’s Lexus – the numbers one, two and three in American sales for the calendar-year-to-date.

The Germans, in particular, have a significant advantage in that their global presence brings higher sales and revenues that can better fund product development programs.

Cadillac has struggled to develop a presence in Europe, though after a decade it still has relatively little to show for that effort. It is meanwhile pressing hard to gain a solid foothold in China where it is just launching production of the big XTS sedan. Parent General Motors is the second largest maker in that booming Asian nation, behind Volkswagen – whose Audi brand is China’s best-selling luxury car marque.

Michael Roth, the chairman of the Interpublic Group, emphasized the global nature of the new account by promising the three-agency team would bring together talent and knowledge “domestically and around the world.”

Cadillac already has other agencies it works with beyond U.S. borders but Rogue is expected to take the lead, especially in terms of developing coordinated messaging worldwide.

The account will be managed out of Campbell-Ewald’s new Detroit headquarters but Hill Holiday will oversee creative work.

The agency switch may be particularly frustrating for Fallon on the losing end. The agency’s ads may have taken some hits from media critics but it has also been able to point to a marked upturn in Cadillac’s performance in the car market. The GM flagship brand’s sales surged 40% in May, among the strongest upturns in the industry.

Of course, it helps to have major new products such as the big XTS and the smaller ATS – the latter named North American Car of the Year last January by a jury of 50 U.S. and Canadian auto writers.

But the switch also comes at a critical juncture for Cadillac. An even more new product, the completely redesigned CTS, will go on sale later this year. The sedan has been Caddy’s best-seller and the maker has high hopes for the new, third-generation model that will be more directly aimed at such critical competitors as the Mercedes-Benz E-Class, BMW 5-Series, Audi A5 and Lexus GS. Cadillac will need a strong ad message to stand out in such a daunting crowd.

Cadillac Expects Sales Increase in 2013

Strength of compact luxury segment makes ATS a leader.

by on Mar.29, 2013

2014 Cadillac CTS

Cadillac expects to chalk up big sales gains this year thanks to the growing popularity of the new Cadillac ATS and the arrival of the new Cadillac CTS this fall, which was unveiled at the New York International Auto Show.

Bob Ferguson, the head of General Motors’ luxury car unit, noted after the unveiling of the 2014 CTS that Cadillac sales are up 30 percent through the first two months of 2013. “I see that continuing,” said Ferguson. In addition, 70 percent of the sales of new ATS, which was named North American Car of The Year in January, are to buyers new to the Cadillac brand, he said.

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In addition, the third generation of the CTS is due this fall and serves to underscore Cadillac’s determination to challenge the trio of German brands, Audi, BMW and Mercedes-Benz, that have come to define the luxury segment, he said.

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Images of New Cadillac CTS Leak Out

3rd-gen sedan set for launch in New York this week.

by on Mar.25, 2013

One of several images of the 2014 Cadillac CTS that have "leaked" out to the media.

Just days ahead of its planned unveiling at the New York Auto Show, images of the all-new, third-generation Cadillac CTS have “leaked” out on the Internet through what some suggest is a coy way for the automaker to drum up advance interest.

And it’s likely to do just that. That CTS has been Cadillac’s best-selling model for much of the past decade and is expected to undergo a significant makeover for 2014 that will result in a larger and more luxurious vehicle. Where it has been something of a “tweener” car in its first two generations, the 2014 Cadillac CTS is expected to take direct aim at some of the toughest competitors in the business, notably including the BMW 5-Series.

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Cadillac has shown an unexpected ability to take on the Germans with the smaller ATS model launched last year. The 3-Series-sized sedan has won an assortment of kudos, including being named North American Car of the Year last January.

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