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First Look: Cadillac ATS Entry-Luxury Car

Will join line-up, along with new XTS, in 2012.

by on Aug.04, 2011

GM releases the first sketch of its new ATS small car.

Cadillac will get its much-anticipated entry-level luxury car in late 2012, Mark Reuss, President of General Motors North America, confirmed as he released a sketch of the new offering during an automotive industry conference in Northern Michigan. The ATS will be joined by a new large car Caddy will dub the XTS.

The new compact is one in an assortment of offerings Caddy will get over the next several years as GM plays catch-up with rivals like BMW, Audi and Lexus, all of which have significantly expanded their offerings in recent years.  GM will also launch a large luxury model and is developing another even-larger model that could go up against the likes of the Mercedes-Benz S-Class.

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“The car we codenamed ATS is being developed to be a driver’s car on an all-new Cadillac-specific RWD-AWD architecture,” Reuss said, during an appearance at the annual Management Briefing Seminars in Traverse City, Michigan. “We have extensively and exhaustively studied the competitive segment, and we have benchmarked the best. And when this car comes out, that will be readily apparent.”

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CEO Akerson Leaves IPO Shrouded In Secrecy

But maker clearly taking steps towards stock sale.

by on Oct.29, 2010

GM will invest $190 million at the Cadillac plant, in Lansing, Michigan, to launch production of a new small luxury car.

All signs point towards the upcoming General Motors IPO, but the planned General Motors stock offering remains shrouded in secrecy.

Though GM announced plans to reduce its debt by $11 billion on Wednesday (Click Here for more) chief executive Dan Akerson pointedly ducked questions on speculation GM will wrap up its initial public offering of stock by mid-November.

Akerson remained “on message,” as his public relations handlers might have described it, focusing on the announcement of a new Cadillac model and refusing to talk not only about the IPO but also about GM’s third quarter financial report.

Nonetheless, the maker’s anticipated July – September profit, which would be its third quarterly earnings report to show black ink, is widely anticipated to be the finally piece of the jigsaw puzzle that will trigger GM’s long-awaited return as a publicly-traded company.

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Former Obama administration auto czar Steve Rattner, in the midst of a tour to promote his book on last year’s GM and Chrysler bailouts, said recently that he expects GM to launch the IPO on November 17.

“I’m not going to comment on the IPO,” said Akerson, while surrounded by reporters following the announcement GM plans to spend $190 million for new tooling and equipment for a new small car project at the Grand River Assembly plant in Lansing, Michigan.

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Cadillac To Build New Small Luxury Sedan

Maker gives long-awaited go to 3-Series fighter, the Caddy ATS.

by on Oct.27, 2010

Cadillac has yet to show a public version of the small ATS, but has hinted at where it's going on the big-car front with the XTS Platinum Concept.

More than a year after teasing  a select group of media with a look at a proposed small car, tentatively dubbed the ATS, Cadillac will this week announce plans to put the new model into production at a plant near Lansing, Michigan.

The sedan, smaller than the current Caddy CTS, will be aimed at the likes of the BMW 3-Series and Mercedes-Benz C-Class, and could be used as a replacement for the only marginally successful BLS Cadillac had hoped would give it an entry into the lucrative European luxury car market.

“We usually don’t comment on future products but we have said we will offer a new product positioned below the CTS,” said Cadillac spokesman Nick Twork.

And while it has not officially confirmed the reason for his visit to the Lansing plant, General Motors has announced that new CEO Dan Akerson will tour the facility, along with Michigan Governor Jennifer Granholm, on Thursday.

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Based on the same platform – and produced on the same assembly line as the current Cadillac CTS and STS models — the ATS will serve as a cornerstone of General Motors’ efforts to rebuild the once dominant Cadillac brand.  The demand for small luxury and entry-luxury models has been rapidly growing, leading makers like BMW and Mercedes to push into downsized segments long ignored by luxury brands.

Such models as the BMW 1-Series and Audi A2 are proving especially popular in Europe, though there is growing demand even in the United States, where luxury has traditionally been measured by the foot and inch.

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