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GM Gains Ground on Imports

Maker posts major gains in reliability study; still lags Toyota.

by on Oct.30, 2012

Cadillac has been gaining ground with new models like the ATS.

Can General Motors close the quality gap?  The maker has long lagged key Asian rivals like Toyota and Honda, but a new study suggests it is rapidly gaining on the imports.  GM was the only member of the Detroit Big Three to improve its standing in the latest annual Consumer Reports automotive reliability study, a survey of 1.2 million of the non-profit magazine’s reader.  Rival Ford, by contrast, suffered a significant decline in the annual study.

Only German luxury maker Audi did better at improving its reliability, compared to GM’s own flagship Cadillac brand.

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The strong performance in the influential Automotive Reliability Study comes as vindication for the long and laborious effort GM has made to get a handle on endemic quality problems.  Industry analysts contend that years of poor quality resulted in significant market share losses for the giant U.S. maker – and contributed to the steady decline that plunged GM into bankruptcy in 2009.

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