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Cadillac Unplugs the ELR Plug-In

Caddy shifts focus to upcoming CT6 plug-in.

by on May.18, 2016

Driving off into the sunset: Cadillac has given up on trying to salvage the ELR plug-in hybrid.

If you’re determined to drive something green that has plenty of luxury touches but a price tag significantly less than that of a Tesla, you might want to head over to your local Cadillac dealer.

The luxury maker quietly pulled the plug on the ELR, a high-line version of the Chevrolet Volt, due a decidedly weak response by American motorists. Though the Caddy plug-in hybrid has been out of production since March, “a very small quantity…remains available at dealers,” Cadillac spokesman Dave Caldwell told

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Launched with high expectations just two years ago, the Cadillac ELR never seemed to charge up the market. Originally priced at $76,000, or nearly double that of a Volt, Caddy tried a number of tricks to build momentum including about $11,000 in price cuts.


First Drive: 2015 Cadillac ELR

Caddy hopes to plug into luxury battery-car market.

by on Dec.02, 2013

The Cadillac ELR plug-in hybrid.

Even though U.S. motorists haven’t been all that charged up by the nascent battery-car market, there’s a flood of new products heading for showrooms in the coming month. But while most makers are struggling to drive down prices, betting that the cheaper the product the bigger the demand, a handful of manufacturers are targeting the other end of the spectrum.

Among the brands betting that even affluent buyers want to go green are Porsche, BMW, Mercedes-Benz and, of course, Tesla which has been beating even its own optimistic forecasts with the Model S electric vehicle. A few months from now, Cadillac will join the upscale list with the launch of its new ELR plug-in hybrid.

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Think of it as a mix of something old and something new.  The 2015 Cadillac ELR features the latest take on the maker’s distinctive Art & Science design language – as well as the most elegant and high-tech interior Caddy has ever offered. Under that sexy skin, however, is an updated version of the Voltec plug-in hybrid system already in use in the more mainstream Chevrolet Volt – albeit with some welcome improvements.


Cadillac ELR to Go on Sale in January

Caddy takes aim at Tesla in the premium battery-car market.

by on Oct.11, 2013

At $75,995 - before federal tax credits - the 2014 Cadillac ELR will cost nearly twice as much as the Chevrolet Volt.

Cadillac will begin offering its first battery-car, the plug-in 2014 ELR, in January.  Sharing the basic underpinnings of the more mainstream Chevrolet Volt, the Caddy ELR will test the waters for more up-market battery vehicles – and begin the General Motors’ promised campaign to “tackle” rival Tesla Motors.

At $75,995, including a $995 destination charge, the 2014 Cadillac ELR will cost nearly twice as much – before federal tax incentives — as the Chevy Volt which has undergone several price reductions this year in an effort to help spur lagging sales. Industry analysts have suggested that price, as much as limited range, is a major factor in the slow growth of the nascent battery-car market.

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Manufacturers have been rethinking strategy, looking at more upscale options in the hope that green-minded luxury buyers will be less sensitive to the price premium for battery technology.  With the exception of last month when the entire industry saw a sales dip, Tesla had largely defied the slump faced by most other battery-car manufacturers, its Model S sedan going for as much as $108,000 when fully loaded.


Cadillac Plugs In with New ELR

Taking battery technology upscale.

by on Jan.15, 2013

GM takes plug-in technology up-market with the debut of the 2014 Cadillac ELR.

For General Motors, the good news is that sales of the Chevrolet Volt plug-in hybrid tripled last year. The bad news is that demand was still barely half of what the maker had hoped for.

Some analysts – and more than a few GM insiders – believe sales might have been significantly stronger had the maker first offered its extended-range electric technology in a more upscale product where buyers would be more willing to absorb the price premium.

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That theory will be put to the test later this year with the launch of the long-awaited Cadillac ELR at the 2013 North American International Auto Show.  Based on the popular Caddy Converj concept, it shares the basic drivetrain technology found in the Chevy Volt but adds plenty of upscale features and some distinctively eye-catching styling.

“There is no other vehicle that combines guilt-free motoring in such a dynamic package,” contends Mark Adams, the design director on the Cadillac ELR project.


Cadillac’s New ELR Spotted in Camouflage

Plug-in to debut at Detroit Auto Show.

by on Jan.08, 2013

There's a Cadillac ELR under the camouflage - seen during tests on the back roads of Southern California.

With somewhere close to 60 new products set to debut at the Detroit Auto Show next week, manufacturers are looking for ways to get their own new products to stand out from the crowd, and has received – and posted a number of teasers and preview images in recent days.

One of the more intriguing shots to land in our e-mailbox comes from Cadillac.  The image you see here may bring to mind some of MC Escher’s surrealist works – or perhaps an inkblot test – but under the camouflage is the all-new Caddy ELR plug-in hybrid set to debut at Detroit’s Cobo Center next week.

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The maker has been keeping an equally tight wrap on details, giving just the vaguest outline of what the ELR will bring to the market – and how it will differ from the current Chevrolet Volt plug-in.

“Cadillac customers are going to enjoy the unique features ELR will bring to the market. We’re going to change the way people think about luxury and electrification,” Chris Thomason, ELR’s chief engineer, hints.


Sneak Peek: 2014 Cadillac ELR Plug-In Hybrid

An upscale take on the Chevrolet Volt.

by on Dec.18, 2012

Cadillac teases the production version of the ELR.

Officially scheduled to debut on January 15 at the North American International Auto Show, Cadillac is offering a sneak peek at the new ELR plug-in hybrid, its upscale take on the Chevrolet Volt.

More accurately know as an “extended-range electric vehicle,” or E-REV, the Caddy ELR is expected to not only feature a more luxurious interior but also an upgrade to its battery-based driveline that will deliver improved performance and possibly enhanced range.

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Though the maker is holding details for its Detroit Auto Show news conference, Mark Reuss, president of General Motors North America, recently suggested, “The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology. People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”


Detroit Plant Will Build New Cadillac ELR Plug-In

Luxury version will get better performance, more features.

by on Oct.16, 2012

Cadillac will get an upscale cousin of the Chevy Volt with next year's launch of the new ELR plug-in.

General Motors will invest $35 million in a Detroit assembly plant so it can begin production of the new Cadillac ELR plug-in hybrid about this time next year.

The ELR will be a luxury version of the more mainstream Chevrolet Volt and the European Opel Ampera. Though the maker didn’t reveal specific details, the Cadillac plug-in is expected to not only feature a more luxurious interior but also an upgrade to its battery-based driveline that will deliver improved performance and possibly enhanced range.

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“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” Mark Reuss, president of General Motors North America, said during an industry trade conference. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”


Cadillac Reviving Converj Concept, Will Launch as ELR Battery Car

Shares plug-in hybrid technology with Chevrolet Volt.

by on Aug.18, 2011


Cadillac offers a hint of its luxury plug-in the ELR.

General Motors has apparently reversed course and now plans to add a second plug-in hybrid to its U.S. product line-up, this one targeting the luxury market where pricing could be less of a concern than it has become for the more mainstream Chevrolet Volt.

The new model, dubbed Cadillac ELR, is based on the wildly popular Caddy Converj, perhaps the biggest hit of the 2009 Detroit Auto Show.  Details including price and timing have not been released, though industry sources tell that the new model would likely be launched well before mid-decade and carry a sticker price pushing towards the high $40,000 mark – reflecting significant added content beyond what’s now offered in the plebian Chevy plug-in.


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It’s not clear whether the ELR will add significantly to GM’s overall sales goals for its so-called Voltec plug-in hybrid technology or will simply take up some of the already-planned capacity that had until now been assigned to the Volt and a second gas-electric model, the Opel Ampera.  Together, they’re expected to generate 16,000 sales in 2011, with production rising to 40,000 next year.

According to a GM release, the Cadillac ELR will share the same extended-range electric vehicle driveline as Volt and Ampera.  That means that under all but the most demanding circumstances the wheels are turned solely by an electric motor.  Power initially comes from a T-shaped lithium-ion battery pack, but after the batteries are discharged the vehicle automatically switches to an onboard 4-cylinder gas engine.