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Buy a Cadillac, Get an iPad

Luxury maker giving tablet away with new XTS sedan.

by on May.10, 2012

Cadillac will give away an iPad to buyers of its new XTS, the tablet computer loaded with apps designed to complement the new Caddy CUE system.

Buy a car, get a pad. That’s one of the bonuses Cadillac is throwing in with the new XTS flagship sedan it is launching in late spring.

Customers will get a new iPad as part of the deal, the tablet computer loaded with a variety of software features that are, in turn, part of what Cadillac is describing as a network of new support services it hopes will differentiate it from other luxury brands.

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The iPad itself will feature a variety of apps, including one that will let buyers “test drive” the new Caddy CUE system.  That’s the maker’s new voice-activated infotainment system.  CUE uses some of the same basic technology as Apple’s Siri service and is pre-programmed to recognize common speech, rather than the strict command language most other in-car voice systems require a user to learn.

The iPad will also be loaded with OnStar RemoteLink and the MyCadillac app allowing owners to find the nearest dealer, schedule service and repairs online or call for roadside assistance, if necessary.


“Test Driving” Cadillac Cue

iPad-like system can be controlled with normal speech.

by on Nov.11, 2011

Cadillac demonstrates the new Cue infotainment system, which debuts on the 2013 Caddy XTS.

Ever since Motorola introduced the first primitive in-car radio motorists have been demanding more and better onboard electronics – and these days, some cars offer better technology than you’ll find in the typical home or office.

But that raises another challenge: how to provide simple and intuitive controls for all that technology so the car’s cabin doesn’t like the crowded cockpit of a fighter jet.  We’ve seen some creative solutions – from BMW’s iDrive to Ford MyTouch — that have created problems of their own, but now, General Motors is weighing in with what it bills as the even more advanced Cadillac Cue.

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We got a chance to take the technology for a test drive, so to speak, ahead of its formal introduction at the L.A. Auto Show next week.  And, while the prototype Caddy Cue still had some clear bugs to work out before its launch on the new 2013 Cadillac XTS sedan, we found that it clearly advances the state of in-car infotainment controls.